This is from the BBC's watchdog website:
Consumer law has its roots in laws regulating trade that date back centuries. But virtually all law that matters to consumers today has been introduced since the 1970s.
There are about a dozen significant acts and many more regulations, but fortunately most of these can be safely left to solicitors. In fact, it's questionable whether consumers actually need to know any law at all.
It's a pretty useful strategy to use your common sense to judge whether or not a trader is in the right or wrong.
When something isn't right, simply ask yourself (or better ask your family or friends) what is reasonable to expect and do. Most consumer law and its interpretation in the courts is based on a 'reasonableness' test. So most of the time you'll be absolutely right, but not always. Consumer law in Britain does sometimes give us more rights than our common sense might lead us to believe - and that's worth knowing about.
So the courts rule on a 'reasonableness test' which is great seeming as the overwhelming answer on a AIBU thread is 'No' in this case. Sounds like its definitely a case for Consumer Law.
Again from the BBC Watchdog site:
If a trader breaks a criminal consumer law, he or she can be investigated by the appropriate law enforcement agency, usually Trading Standards. He or she may end up in a criminal court (magistrates or crown courts) where, if found guilty, they can be fined or even imprisoned. But the burden of proof in criminal law is stricter: a trader has to be proved guilty 'beyond reasonable doubt'. In the civil courts, decisions are made on the 'balance of probabilities'.
The most important criminal consumer law is The Consumer Protection from Unfair Trading Regulations 2008. This makes it a criminal offence to apply a false trade description to goods, or otherwise to supply goods which have been falsely described. It applies to any description a trader might make; it could be an advert or on a sign or label, in a shop window or a verbal description from a sales assistant.
The act also applies to services, but here an offence is only committed if a description is 'reckless' as well as false.
If you suspect a trader of a false description, contact your local council's Trading Standards department. Like many criminal consumer laws, legal action must be taken within three years of the offence. Every year, many traders are prosecuted under this act. Most are fined and a few are sent to prison.
In addition, the General Product Safety Regulations (2005) imposes a duty on all producers and distributors of goods to ensure that their products are safe - failure to comply can be a criminal offence. Finally the Consumer Protection from Unfair Trading Regulations (2008) makes it an offence for traders to treat consumers unfairly through misleading actions, misleading omissions or aggressive practices.
So the way to complain seems to be primary through your local Trading Standards office. There is a link on the Office of Fair Trade website for a postcode search. I did click through to my local one and again their website was crap and it was unfair how you complain. My feeling is starting to be that it might need to be a case of someone going through and finding a list of contact details so anyone who wants to complain on here can find the details more easily.
Alternatively, Consumer Direct have an advice line too.
There does also seem to be a general email address for the OFT to report traders. But I'm thinking perhaps waiting for another response from MNHQ might be appropriate now first.
Having looked through all this and realising how difficult and unclear it is to take up a complaint in this way, it doesn't surprise me that it seems no one has challenged Bounty before about their practices. When I first looked at this I was really surprised the NCT hadn't look at this as an option. I'm beginning to see why.
I really very strongly believe there is a very strong case against Bounty here, that they would find very difficult to challenge if they were investigated by Trading Standards/Office of Fair Trade. Its getting the case in front of them and getting people to go through the complaints process that I think is going to be the difficult part. If MNHQ could take the led in someway, I think it would make it a lot easier and definitely achievable if some of the people on this thread were prepared to actively back it.
(Sorry for the long post!)