I love telly and would not be without it.
My kidsm ove telly too.
We never have it on in the morning before school because I find it too absorbing for everyone, we would be late evry day.
We never have it on at lunchtime when the kids are back from school for the same reason.
We never have it on as background.if nobody is paying attention, I switch it off.
We sit down and watch it together after homework is done in the evening. It is a lovely shared experince.
We don't watch any telly with adverts but that's because we live abroad (ding ding) so we only have DVDs.
I read somewhere that actually watching a feature film with complex plot and dialogue ( as opposed to cartoony stuff) with parents and kids watching together, parents on hand to explain plot points if required, can actually improve concentration skills.
My kids have definitely broadened their vocabulary from telly.
They also do ballet, scoot, go to the park, play board games, read, keep fish, draw, love stickers.....