To be really annoyed with Lego Club

[anastaisia]

I don't mind them having the new Lego Friends range. Some children, of both genders will like it.

I do mind then switching my daughter's 'normal' Lego Club magazine to Lego Club GIRLS magazine and making me call them to switch it back. And having a special magazine for girls which makes boys the 'default' and girls something other and different.

If it's all the same, I'd prefer to have to opt into ridiculous gender stereotyping for my daughter than have to opt out of it. Or, you know, just have one magazine that features all the ranges so children can choose freely from them according to their interests and personality rather than being shown special toys to suit their gender....

EduStudent - also see the Lego Facebook page mantioned on the other thread www.mumsnet.com/Talk/womens_rights/1377197-Lego-how-depressing

More exposure on this the better I think - it really is a depressing sign of the times.

How do they know the gender? I dont remember being asked when I registerd my dc. If they are just doing it on names then they really are going to have some irate customers.

Thanks. I'm writing an essay on gender bias in children's book and this has just given me the introduction as to why it remains an important topic.

Just had a peek at DS1's latest magazine and all of the project pictures are boys . Definitely not being kept as gender neutral.

Brilliant! How about saying it remains an important topic, as evidenced by the fact that it has managed to annoy a large number of parents on Mumsnet who are worried about the detrimental effect all of this pinkification on their children (boys and girls), and how it is perceived to be much more delineated now than it was when we were kids.

I'm quite pissed off that my son, Jake got one of the girl versions. He is pretty pissed off too!

Lego seemed to be one of the last bastions of relatively gender neutral play. How depressing it has done this.

At 5, DS1 already has this massive idea of girls as 'other' things he doesn't really mix with (despite having played almost exclusively with girls and their toys until school age.) I would have relished the prospect of him consuming a magazine with stuff that would interest both genders in it. I might have to buy both and leave the 'girly' one lying around 'casually'.

I agree. My daughter got hers today and hates girly stuff and pink. She was disgusted that her favourite Max character wasn't in it and that there were only girls featured in it. I emailed them straight away and asked to cancel the subscription if that's the best they can do.

To be fair there were hardly ever any girls in the "send in your creations" bit, so I don't think they've just started to censor them.

Shall we just all have our daughters make Lego destroyer-mangling--blood and guts spaceships and send them in to the girly "send in your creation" page. Perhaps they'd get the hint?

:o at abedelia!!!

yes get your girls to infiltrate Lego Club!

I am now planning how to sneak a female Lego Ninjago charcater into my sons Lego minifigs box ........

We got this too, DD was not very impressed and skipped to the very small number of lego city pages. I'm very disappointed and will be ringing to change it back. They could at least ask!

YADNBU. I hope loads of people complain.

As predicted DD was delighted with the girls magazines until she opened and found several pages of what she called 'boy stuff' - spongebob etc. She was so disgusted that she passed it to her brother to read.

There are plenty of girls with models in the 'Girl' magazine DilysPrice

Possibly they've been saving all the pictures they got in for the last couple of years specially, because there have been scarcely any girls in the main magazine over the last couple of years.

Maybe so. I still don't see the need for segregated magazines though.

If I were you, I'd demand a replacement for this month too.
Good customer service wouldn't refuse you.
If they know what's good for them.
If they do, just write to them asking for it.

I rang up and switched. And vented for some time.

Apparently they did a survey in September issue and vast replies were in favour of the change. Since my dcs read the magazine on their own I was not aware of this survey. I said this. And many many other this about how bloody depressing this is. Grrrrrrrr

they might be in favour of the change, but each parent should have been written to and asked if they wanted to switch - it shouldn't have been a ssumed that just because a survey said loads of girls wanted it, that it's automatic for girls!
New subscribers should at least get the choice "do you want a proper one or a poncy crappy gender-stereotyped one?"