Just to clarify - I haven't read his book. I also said upthread that I don't have an opinion on his book since I haven't read it.
One of the reasons I haven't read it is because of some of the reviews on Amazon. I have read Goldacre's Guardian pieces quite a lot and I am also pretty familiar with his website.
Having done these things, I suspect that I wouldn't get on with his book as I don't like his writing style and I found criticisms similar to those I make of his column, in Amazon reviews of his book (patronising, arrogant, a tendency to personally attack people, going for easy targets, repetitive, pretty pleased with himself, lacking in in depth analysis, presenting his own opinion as fact, very in accordance with lobbies such as Sense About Science).
I think the way he has gone after individuals such as Gillian McKeith is horrible. The crowd on his website have gone after Dr Myhill in a very unpleasant and personal way too - and Goldacre allows this to go on, indeed he cracks jokes about it. The man is a bully with all his little pals egging him on and bigging him up.
As to any 'hijacking' on this thread - I said numerous times that I was interested in Goldacre's presentation of himself as impartial journo with no affiliations - something that is clearly not true.
I have, out of politeness, answered some queries directed to me about MMR stuff - I have also said that I think that whole debate is somewhat irrelevant to what I think are potential COIs for Goldacre. I didn't engage with challenges about Wakefield stuff, patents, etc because I felt they were really very irrelevant.
Indeed one could make arguments about Goldacre's potential for bias whilst never even referring to MMR.
For instance he has commented in the Guardian, on the risks of mobile phone use and EMS, whilst refraining to mention that the good old Institute of Psychiatry conducts research in this domain (research that is part funded by the telecommunications industry). The IoP's stance on the above is that there is nothing to worry about and it is all in people's head's i.e. manifestations of psychiatric illness.
They may well be right - but again, I think Goldacre should make it known to the public just what his role in the IoP is and who he works under. I have seen his name came up time and time again with regards to Simon Wessely for instance.