Hopefully, in the r/ship, both partners make the other feel appreciated.
Without wishing to sound all smug (hell, it's friday, I'll risk it
) if I am looking for a particular reaction from my OH, then, rather than attempting to manipulate/guilt him into into, I first of all try giving him whatever it is I want, for example:
If I want to feel sexy/desired, then I tell him how hot he is looking.
If I want to moan about my day, I'll ask him how his went.
If I want him to do some housework, I think of some he's already done (sometimes days previously) and praise him lavishly for it.
Most of the time, he gives me the reaction I want, and crucially, thinks it was his idea. So if you want him to notice and appreciate you, you have to be willing to do the same for him.
If that doesn't work, then you have to be a bit more upfront about it, - but treat the other person how you want to be treated is a good starting point.