In the interests of this thread (and cos I'm bored stupid with DH away this weekend and I haven't left the house in a few days, due to being unable to speak thanks to the knives that I appear to have swallowed) I've just taken a little trip to the Trafford Centre.
I'm currently measuring 29" under my rib cage and 36" around my boobage. So my 30E estimate does seem to be about correct. Its been a good while since I've bothered looking on the high street, mainly cos its always been a complete waste of time. Armed with a piece of string and a tape measure, I went to see just how much difference there is in sizing for 30 backs. (turns out, probably about only an inch either way of my 29" measurement)
It was a busy weekend, 5 weeks before christmas so I didn't get measured anywhere (plus I really wasn't in the mood either).
First stop, was good ol' M&S. And actually to give them there dues I WAS pleasantly surprised. Sat there in the middle of their autograph range was a 30E. They had very limited stock and very limited range, and didn't go higher than a 30E, but it was there.
Now according to their own online sizing guide, I come out somewhere between a 32DD and a 34D. So I grabbed a 32DD and a 30E.
Result: The 30E fitted perfectly across the back like all my other bras. The cup was way too small though, and I'd have need to go up at least two cup sizes.
The 32DD was funny. As expected, it was all over the place riding up my back and I had the same problem with the cup as the 30E. I think 34D would have been hysterical.
Conclusion: M&S gets brownie points for being better than I expected and having expanded their range. Their online sizing guide needs binning though. They could do better, but it IS a step in the right direction.
It also proves that there backs are not far off other brands.
Next up was John Lewis. The department was a mixed bag, they only had two ranges that did my size and had stock in (Fantastie and Freya - they also had Fauve but nothing in my size). They did have stock up in up to a size 30G, but it was limited. Didn't stop to try on anything here, but more on Fantastie and Freya later.
Conclusion: Would be nice if they carried a bit more variety and better stock but not bad on the sizes they carry. Would be nice if they expanded their own range like the other department stores...
Third was La Senza. They've just moved into a new store at the Trafford Centre within the last month, relocating to bigger premises. Extremely disappointing. They had lots of teeny weeny itsy bitsy size 6 knickers, but not a 30 back bra in site.
Conclusion: Winner of the Shit Lingerie Award for the Trafford Centre.
Next was Selfridges. This is where I admit I failed!!! The department was empty, and I got scared off by a tall blonde model like woman lurks and about to pounce on me. The did have similar ranges to John Lewis, but it would be unfair to judge them on their stock since I legged it.
Next I popped into BHS. To be honest, I wasn't expecting much. And didn't get much. But on the otherhand they also didn't stock hundreds of teeny size 6 knickers and clearly were aimed at the older, bigger lady.
Conclusion: Not the best place for petite women to shop.
Then it was the turn of Boux Avenue. Its the new project of Theo Paphitis of Dragons Den (He made his millions of launching La Senza and then selling it). The new store is right next to where La Senza moved last month, and I can't help feeling that the reason they moved wasn't for a refit, it was because Boux Avenue were taking all the business! It launched in the Summer, and to be honest, I've not been in there before and had a proper look. It surprised me. Unlike La Senza it had a full range of sizes from a 30A all the way up to a J. It was limited on ranges but they had a few in.
Result: Tried on a 30E. Perfect round the back. Little too much fabric on the cup, but not bad. I probably would have fitted a slightly smaller cup or in a different style. Not really to my taste, but it wasn't horrible by any means.
Conclusion: Pleasant little surprise and I hope they expand and put in a few more shops around the place. Its worth a look if you haven't been in and you do pass. I would probably go back and have another proper look. La Senza need to pull up their little cotton socks, as Boux Avenue is going right for their market...
Then on to final stop Debenhams. Again they just expanded and upgraded their department in October I think. I haven't been in until today. I was mightly impressed actually. Lots of different brands, massive range of stock and styles for various tastes. I could have tried on about 20 or 30 bras. In the end I stuck to just four, to see what the comparison was on them.
Result: Ultimo - this was admittedly part of their bridle range, but I had no idea that they did my size. 30E fitted across the back perfectly. Cups were fine, but due to it being a bridle range, my boobs looked like they were about to have my eye out! Unless I was wearing a wedding dress or bridesmaids dress I probably wouldn't buy. I might try and see whether they do other stuff in the size though. They did seem to do a full range of 30 backs from an A right up to at least a G.
Freya - I don't normally try on Freya, as I'm yet to find one that fits me remotely. The 30E didn't fit at all. The back rode up slightly and the cups were off. Given I'm measuring at 29inches, I don't think its too far off though. I would have probably been able to find something in a 28E I think.
Fantasie - Again, I don't normally look at fantasie as I find it a bit 'old fashioned' for my taste. Not so keen on the fuller cups. It fitted well on the back. Cup was too baggy though. Again, with the stock they had in, I probably would have been able to find a better fit in the cup.
And finally, Debenham's Own Range - Gorgeous. I was blown away by the range of styles available in a 30 back. Pretty damn good range, though I admit, in the ones I liked, 30Es, DDs and D seemed to have disappeared in a couple of styles. But since there were plenty of other ones to choose from it really didn't annoy too much. Bra fitted well - Only one of the day I would have bought. It was also the cheapest!!! :)
Anyway, sorry to ramble on... did prove to me that its definitely getting better, and that people are starting to catch up with the fact that 30 IS a real size. Even M&S if they bothered to sort out their sizing guide better. My 29 inch rib cage, seems to only fit 28 or 30 inch back bras, so there's not much difference in the under boob measurements at all between brands. I'm certainly not a 34inch back with the 4 - 5 inch measuring method in any brand I've tried on today. Obviously the Trafford Centre is better than most places, and has flag ship stores unlike the average town, but there is still no bravissimo, and none of the brands I normally wear on sale there.
Oh and I just happened to stumble upon this wonderful little idea of bra data-base site. The idea is you enter the bra brand, style and size you wear so other people can get a better idea of the slight variation there is. Its not that userfriendly and easy to find your way around, but I may well sign up. The bras, that are on there that I have are spot on. They also have a guide on different shaped boobs, but it looks like not enough people have really got the hang of that yet to make it usable. It is interesting to see the different descriptions of boob shape though. I really hope this site takes off! It could be invaluable.
bratabase.com/ (main data base)
bratabase.com/pages/Shapes/ (boob shapes guide)