I did post here a few weeks ago about these products questioning how necessary they are and, it's not that I'm getting obsessed by it or anything but I happened to see the above advert on a phone box yesterday and genuinely though I was hallucinating for a few minutes (I had had a few beers at lunchtime).
The full script read "Woo woo for your froufrou! Whaterer you call it, make sure you love it! THis was written over a large picture of an attractive young woman with long red hair, wearing a short summer dress and strappy high heeled sandals jumping up in the air presumably to demonstrate how much she lives her froufrou.
At the bottom, there was a small picture of the product and, in small writing "Expert care for down there" WTF?
I am now more determined than ever to redress the balance with my own range of intimate care products for men as the absence of any of these clearly is insinuating that women' s genitalia smells and men's don't.
I've just had a few ideas for slogans so far along the lines of "My tool is cool", "My cock rocks" and "My jizz is the biz". I'd be happy to hear ideas from anyone so that we can take the brand forward.