Compared to my current job it offers:
Less money
Fewer holidays
No pension scheme
More hours
On the plus side it reduces travel time, and means I get away from an ineffectual boss in a job where I feel unfulfilled and frankly bored. I think this job will offer more challenges and it appears to have a better working enviroment and more proactive and interested management.
So I guess this is a head Vs heart question!