I know it's a fabulous marketing ploy, but does anyone really want the plastic tat that they give away each week?! Novelty value will last a few minutes with the kids, then it breaks and ends up in the bin. Considering there are so many programmes on CBeebies promoting recycling and wasting less surely they should be setting a less wasteful example to children? Save the money and the environment and ditch the tat - anyone else agree??