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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

To have complained about this ad?

46 replies

alienmother · 16/03/2011 19:37

To my mind, this ad www.newfashionnews.com/newsitem/1478/Model-Freja-Beha-Erichsen-bares-all-for-Danish-jewellery-brand-Georg-Jensen-2011.html is offensive because it presents a grown woman as a sexually available pre-pubescent child. The Advertising Standards Authority have written to let me know they decided it wasn't offensive. So, AIBU?

OP posts:
StewieGriffinsMom · 16/03/2011 19:39

This reply has been deleted

Message withdrawn at poster's request.

londonone · 16/03/2011 19:41

In what way is she represented as a child?

2cats2many · 16/03/2011 19:42

I don't think you were BU to complain (it's your right). However, I don't agree with you about the ad. I don't think she looks like an adolescent.

Gargula · 16/03/2011 19:42

Forgive my non-feminist credentials but how is she "pre-pubescent"? Is it just because she's thin?

TakeItOnTheChins · 16/03/2011 19:42

Well, she's forgotten to put her tits on, but I don't see how she's presented as a child Hmm

FabbyChic · 16/03/2011 19:43

I think the OP is referring to her having no breasts, she certainly does not look like a child nor in the picture underneath either. In fact I think the pic is tastefully done.

Oh to have a body like that but with boobs.

pooka · 16/03/2011 19:43

Well...

I don't see her as appearing pre-pubsecent or childlike.

Yes, she's thin.

Yes, she's naked.

But I don't find it offensive in the way that you are - i.e. presenting a woman as "a sexually available pre-pubescent child".

Also, is not as if the advertisement is for something/anything aimed at children - if she were advertising those elastic band bracelet things or similar, then would be more questionable. But is a grown up jewellery brand. Not aimed at kids.

So based on all of this, I disagree with you that it is offensive (though do feel that a slim naked model doesn't pull me into buying the product, so failed advert from my perspective).

Whatevertheweather · 16/03/2011 19:43

In what way is she being represented as a child?

DorisIsAPinkDragon · 16/03/2011 19:45

Sorry YABU there are many images that cross the line out there but this just isn't one of them.

In no way when I looked did I think god that's a child, just a (very) thin woman.

catchmeifyoucan · 16/03/2011 19:45

Oh please OP - pleaaaaaaaaaaase. Would someone please spare us from the 'permanently disapproving' brigade. Please.

ecobatty · 16/03/2011 19:45

She's 23, in what way is she pre-pubescent?

I looked like that body-wise at 23, and I would really have objected to your description.

Original poster
alienmother · 16/03/2011 19:48

As some of you suspected, I meant that because she has no breasts she looks like a child. But it's good to know others find the picture acceptable, because I feel better about my complaint being turned down!

OP posts:
ShinyMoonInAPurpleSky · 16/03/2011 19:50

So it's not ok to have picture of women with massive boobs or small boobs either? What ever happened to being happy with the skin you're in.

DurhamDurham · 16/03/2011 19:51

I'm quite flat chested so does that mean I'm not a woman? I don't think she is being represented as a sexually available child.

Thats a huge jump to make from the image shown. She's thin but thin women are women too. I would never critise larger women but I've had some hurtful comments in the past. I've been told that men would never really enjoy sleeping with me or find me attractive. One woman patted me on the hip in a v patronising manner and said I'd never have healthy babies. I had two, 8lb 15 and 8lb 10.

Still I'm a bit fatter now so I don't get criitised quite so much.

PaperView · 16/03/2011 19:53

I think it's just you OP.

squeakytoy · 16/03/2011 19:53

it presents a grown woman as a sexually available pre-pubescent child

Sorry, but if that is what you see when you look at that photo, then YOU are the one with a problem and need to sort yourself out a bit.

TakeItOnTheChins · 16/03/2011 19:53

"Because she has no breasts she looks like a child"??

Are you for real?

TakeItOnTheChins · 16/03/2011 19:54

What Squeakytoy said. Seriously, you need to get some therapy Hmm

catchmeifyoucan · 16/03/2011 19:54

100% agrees with squeaky!

usualsuspect · 16/03/2011 19:55

Plenty of grown women have small breasts Confused

Vallhala · 16/03/2011 19:55

I agree entirely with pooka.

I was as slim as her until well into my thirties. I don't think that either I or the model could/can be described as looking like a child.

By the same token my 15 yo weighs more than I did at twice her age - that doesn't mean that DD looks like an adult either.

The ad doesn't appeal to me though and wouldn't encourage me to buy the product.

ziva · 16/03/2011 20:02

so its breasts that make a woman?its an add for jewelry,dont see anything wrong with the imagery.

FuppyGish · 16/03/2011 20:02

i kind of see what you mean op, in that its not that themodel has small breasts, it that she doesn't appear to have breasts at all

Have they messed with the picture digitally??

VictorianIce · 16/03/2011 20:08

"Have they messed with the picture digitally??"

Of course they have! They always do!

Gemsy83 · 16/03/2011 20:08

I am normally the first to complain about degrading adverts but think you are OTT. I expected it to be an ad where a dirty old man lures someone away with a pack of Haribo.

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