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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Advertising to children and mums

7 replies

KateyKool · 19/02/2011 22:26

Am I unreasonable but should we ban all ads to kids, direct and indirect? Not just television ads, but web, cinema, magazines, posters, radio and many we don't obviously see. Advertising so often lies, distorts, spins and creates a make believe world of promises that kids try to grab. They have no idea it's just fantasy.
And can we ban all advertisers who think pink washing makes their message appeal to women!!!

OP posts:
FauxFox · 19/02/2011 23:03

YABU - part of the parent's role is to translate and explain adverts to children so they develop a healthy scepticism.

poochela · 19/02/2011 23:11

no we can't. But can we ban sanitary pad adverts with BLUE liquid? now that's misleading.

Ryoko · 19/02/2011 23:28

I don't think they are allowed to have red liquid? Hmm.

I want to ban adverts aimed at mum, why are things like baby food adverts aimed at mum, I mean there is some Pampers advert that is like thank mum or something like that, everytime I see an advert that targets mum rather then parents I boycott the thing they are advertising as it's sexist, it take two to make a kid it's not 100% the responsibility of the woman.

KateyKool · 21/02/2011 01:25

So no one's for banning ads to kids. Good news for Nestle, the public doesn't care.

OP posts:
Morloth · 21/02/2011 01:29

No need to ban ads to kids, kids have these fantastic filters called parents.

What happens is, kid sees advertisement, kids says Mum, I want that. Mum says No, Kids throws a wobbly and Mum laughs and says suck it up sunshine you can't always have what you want.

Sorted.

Tee2072 · 21/02/2011 07:50

Yup. 6 (now 7) posts on a message board proves the public doesn't care.

Bucharest · 21/02/2011 07:59

What about the merchandising that goes with Cbeebies et al?

Far more insidious.

Ads aren't for kids anyway. Kids aren't the ones with the money. The ads are aimed at the parents, to make the parents feel less valid if Junior hasn't got the latest psp/plastic tat/cheese string.

If the responsible adult isn't strong enough to deal with that, tough.

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