It says this on the website, if anyone was bothered to read it
*For Retailers
Healthy Start is a UK-wide government public health scheme that provides a nutritional safety net for pregnant women, new mums and young children in very low-income families. It supports them at one of the most important times in their lives, helping them to eat healthily and develop good habits for the future. Retailers can register to accept Healthy Start vouchers, and so play a vital role in delivering the scheme in their local communities.
What can Healthy Start vouchers be used to buy?
Plain cow?s milk ? whole, semi-skimmed or skimmed. The cow?s milk can be pasteurised, sterilised, long-life or UHT.
Plain fresh or frozen fruit and veg ? whole or chopped, packaged or loose.
Infant formula milk that says on the packet that it can be used from birth (and is based on cow?s milk).
Accepting the vouchers
Only registered retailers can accept and claim payment for Healthy Start vouchers. To find out more about registering for the scheme, visit the Healthy Start retailer reimbursement unit website or call 0844 991 22 22. Retailers should not accept Healthy Start vouchers before their registration is confirmed, as they cannot claim payment for them.
Some basics about the scheme
To register for the scheme, a retailer must sell at least one of the Healthy Start foods (listed above).
Vouchers can only be accepted towards the cost of one or more of these foods.
Customers are allowed to use more than one voucher at a time, as long as all of the vouchers they wish to spend are within their use-by date.
Retailers must give Healthy Start foods to the full value of each voucher ? they must not give change.
Retailers cannot charge customers any handling fee for accepting the vouchers.
Retailers must not pass vouchers on to another retailer ? they must be sent directly to the Healthy Start retailer reimbursement unit for payment, along with a completed claim form.
Retailers are paid by BACS and must ensure that the Healthy Start retailer reimbursement unit always has their correct bank account details.
Healthy Start vitamins
Families who receive Healthy Start vouchers are also sent green coupons, which they can exchange locally for Healthy Start branded women?s and children?s vitamins. It is the responsibility of trusts and health boards to ensure that the vitamins are available locally. If a customer asks you about the vitamins and you do not have an arrangement with your trust or health board to supply them, you can tell the customer to contact their midwife or health visitor to find out where they can use these coupons.
Compliance with scheme rules
This is a publicly funded scheme and so non-compliance with scheme rules by either retailers or families receiving Healthy Start vouchers is taken very seriously. Retailers found to be breaking the rules may have payments for vouchers withheld, may be removed from the scheme permanently, or could be prosecuted.
If you think someone is breaking the rules of Healthy Start you can report it to the Healthy Start helpline in confidence ? call 0845 607 6823 or use our online form.*
Ime of working for a large-ish food retailer, the rules are pretty strict and if cashiers are found to be abusing the system by swapping a bottle of vodka for 2 healthy start vouchers, then it is flagged up and the cashier would be disciplined accordingly. Obviously most people have a conveyor belt full of mixed food, but usually have plenty of fresh/frozen veg/fruit or milk to make up for the vouchers.