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Share your dilemmas and get honest opinions from other Mumsnetters.

To be hugely pissed off that Superdry apparently do not make clothes larger than a size 10?

114 replies

GetOrfMoiLand · 24/12/2010 09:44

Well this is a bit of mumsnet karma, after me saying on a thread this week that I didn't think size 12 was that small...

I went to Superdry yesterday with dd to buy her a coat for christmas. If you don't know it it is a chain of shops which cater mainly for teens and young trendies.

Bloody coats cost £120 but I won't moan about that now.

DD is 15, is the same height and size as me (8-10, just shy of 6 foot), although she is broader of shoulder than me. She tried on a size L and it just about fit - would be a bit tight if you had a jumper on (dd just had a long sleeved thin t shirt type top on yesterday).

I asked the shop assistant if they had a XL (being a mum I want a coat with a bit of 'give'). They don't. I was a bit Hmm at this and said to the assistant 'so if you are larger than a size 10 you cannot fit into any of the coats in here?'. She said that a lot of 'larger' girls bought mens coats as they didn't fit into the girls. I said that I wouldn't in a month of sundays consider a size 12 'large'.

She also said that the sizes come up small as 'it is a Japanese brand'. I said that I knew that the brand started on a market stall in hereford and all the clothes were designed up the road in Cheltenham, and Superdry was about as Japanese as i was.

At this point dd was melting into the ground in embarassment. I bought the bloody coat against my better judgement.

i am so pissed off at this. How irresponsible? This is a brand whose market is pretty much teenagers. I can't imagine how it must feel as a teenager to try one of their coats on and not be able to fit in it.

Should I write a stinking letter?

OP posts:
praying4amiracle · 04/01/2011 10:29

I have just emailed Superdry asking them why in their stores + and on their website their womens clothes are as follows Xs=8 S=10 M=12 L-14, but if you go onto other mail order companies ie Next directory + Littlewoods home shopping you will find that they supply Superdry in Womens sizes up to a size XL which is a UK size 16!?....if they can stock it why cant their own stores + website?...I also think their sizes come up small, my tiny, skinny size 6 daughter has a size small jacket, and my 14 yr old daughter who is usually a size 8-10 has recently brought a size L jacket!!....she is slim with broad shoulders + just couldnt get into anything smaller...myself being a size 16 can only fit into the mens sweatshirts + jackets as they are far too tight across the bust....but then again if they are |japanese designed...show me a japanese lady with large breasts??....there just arent any!!

PfftTheMagicDragon · 04/01/2011 10:36

praying - Superdry is an entirely British brand

GetOrfMoiLand · 04/01/2011 10:38

I never did email them, I forgot about it.

That is very interesting that you can buy an XL in the Littelwoods catalogue. They insisted in shop that they did not go above a L.

Praying your dd sounds like mine - normally an 8-10 but just about fits in a L.

And they are not Japanese designed. They are designed in Cheltenham ffs, it is a British company.

Seems to me that they just don't want fat people wearing their brand. Blimey though that they consider a 12 to be 'fat'.

OP posts:
K12Mom · 04/01/2011 10:39

Well, I have a couple of Superdry tee shirts in a large and there is no way they are a 14. A 10, more like. And no, I'm not delusional.

I would rather accept the excuse that it is a Japanese brand and Japanese people are smaller, than anything over a 10 is 'large'.

GetOrfMoiLand · 04/01/2011 10:39

I think I will email them. I know they don't morally have to make them in larger sizes but still, they market to teenage girls, and this is a bir crap I think.

OP posts:
K12Mom · 04/01/2011 10:40

So, they don't want fat people wearing their brand? Pah, I'm fat and middle-aged and wear Superdry. Bollocks to them!

bibbitybobbitysantahat · 04/01/2011 10:42

When I was much younger and weighed around 8.5 stone and wore a 10 or 12 (this was 1986, before vanity sizing, so would no doubt be an 8/10 nowadays) I went to a Katherine Hamnett sale and bought a skirt. It was L and only just fitted. I prob had a 26" waist at the time. Fuckers.

BooBooGlass · 04/01/2011 10:49

I really don't think this is true. I'm a 10 and fit a superdry small. I do only have a long vest top though, maybe their other things are sized differently?

GetOrfMoiLand · 04/01/2011 10:51

I think it does differ depending on what you buy (the sizing I mean).

Some of the vest tops are made to be baggy, i think, certainly the ones dd owns.

The blokes sizing is also mad, DP has mostly large t shirts, but also has some M and they fit the same.

OP posts:
praying4amiracle · 04/01/2011 10:52

luckily my daughter was not fazed that it said "Large" on the label, she was happy with the fit + accepted that their sizes clearly come up small as she has never been a size L anywhere else, but i can imagine some teenagers getting really hung up on the fact that they have to wear a size large...me, i'm past caring, if it fits it fits...i'll just cut the label out lol, i will let you know if/when i get a reply back from Superdry...also when my daughter went to buy her Jacket, there were more than 50 hanging on the rail, My daughter had the only size L, there were No Mediums but lots and lots of Small + Xtra small....so does this not tell you that people must be having to buy larger sizes than usual, as the majority of customers i saw in the shop were slim teenagers like my daughter who normally would be a size 8/10...ie...usually a size Xs/S!!....its bloody crazy!!

praying4amiracle · 04/01/2011 10:54

...in comparison, my husband has a Superdry jacket and it is in his usual size!...the only thing he found is the sleeves come up long

praying4amiracle · 04/01/2011 11:00

my daughter is 12, very tiny + very slim, wears age 11 clothes from most shops, has no curves at all, adult size clothes are too big accept maybe the occasional size 6, and she has a Superdry padded Gilet + had to buy a size Small (10)....she was chuffed to bits that finally she could wear the same clothes as her friends without it looking like she was wearing someone elses cast offs!!....i think unless you are a size 12 or below your choice is limited in most shops

mippy · 04/01/2011 11:04

"It is different. Size 12 is healthy. Size 18 generally isn't."

That's a massive generalisation right there. No 'size' is more or less healthy than another. It's just a number. It doesn't tell us anything about the lifestyle, height, etc. of the person wearing it.

We had bugger all shops when I was young and where I grew up - and the sizing thing took me years to ignore. I take a bigger size in some clothes because of my shape/proportions, and it took a long time to see the label as nothing more significant than the sizing on shoes. There are so many brands catering for younger girls though that don't make anything past a 12. I remember looking at the 'boutique' ranges in Topshop when I was 20 or so and realising that they didn'#t go past a Large and the Large was about a size 12.

I'm still shocked that bras that go up to a J cup have pants that only go up to an XL/size 16 though. Aren't people with large breasts generally bigger?

HelenLG · 04/01/2011 11:09

I second that Superdry is a british company, my husband did some work for them...

As for their sizing, I can't even buy DH t-shirts from Superdry as they are always too short. He's 6 foot which I had never consider extremely tall, but it's the same with Bench and other such brands...

Ladyofthehousespeaking · 04/01/2011 11:11

I've actually worked for superdry and got to know the people who run it pretty well, I wore a xs/s in their clothes but I really small boned and a short arse.

Unfortunately I know they won't hire girls over a size 10 because it isn't 'inkeeping with superdrys image'
hated working for them, the worst employers ever and I launched a complaint and eventually got a pay out.

Would never shop there ever again.

tyler80 · 04/01/2011 11:12

I would have thought pants would correlate with back size rather than cup size, if you're 34j you're unlikely to be larger than a size 16, so it depends on what back size the range goes up to

mippy · 04/01/2011 11:13

Also, Topshop's sizes go up to a 16, but good luck actually finding any on the shop floor. That can't be great for teenagers when their mates are pawing through the 85 size 10 and 12s on the racks.

LaurieFairyonthetreeEatsCake · 04/01/2011 11:14

I really do have a problem with size 10's being labelled 'large' - I am fine as a size 18 and an adult accepting I can't shop in a lot of high street or trendy shops but if I was a lovely healthy size 10/12 as I was as a teenager and I couldn't shop there I am sure that would affect my self-confidence.

There is something morally wrong about labelling a size 12 teenager as an XL and expecting her to live with that label.

mippy · 04/01/2011 11:15

tyler80, I wear Freya which goes up to a 40, which must be bigger than an 16 surely?

ladyofthehouse, I imagine a lot of clothes shops do judge by looks/image a lot, don't they? If only because they can say that their assistants must wear the stock when on the shop floor.

GingerbreadGiraffe · 04/01/2011 11:15

Its the same for Jack Wills, A&F, Hollister etc,

They are all breeding a generation of girls with image issues

Im 5,10 and skinny- BMI of 19. I struggle to get in my Large A&F jumper. Its mental..

Ladyofthehousespeaking · 04/01/2011 11:18

Mippy- oh yes of course

it's just when 'fatties' came in for job interviews it's pretty horrific watching a manager roll their eyes and walk behind them doing a waddling walk.
Yuck.

PinkElephantsOnParade · 04/01/2011 11:20

Not been in Superdry but just been introduced to the delights of Hollister by my 11yo DD.

What really gets me about that shop is having to queue to get in! Shock

It really goes against the grain to have to queue up for the privilege of being relieved of lots of cash for overpriced tat.

Hollister is basically rebranded Abercrombie and Fitch. When I went into their New York store and asked advice on sizing from one of the sulky teens there she said "we haven't anything to fit you at all"

I was size 12 at the time.

As I walked out saw a very large (must have been at leat size 18) teen walk in. Felt like telling her to run for the hills! Grin

K12Mom · 04/01/2011 11:22

About bra size... it is possible to have huge boobs but still be small. I am a 30G, which means that although I have massive knockers, my back is small, so I wear a size 12.

NorbertDentressangle · 04/01/2011 11:24

GetOrf -is that true about them starting off in Hereford?

Knowing Hereford fairly well, it doesn't strike me as being a hotbed of trendy fashion (not saying that all Herefordians are frumpy numpties, its just that it doesn't seem as "bang on trend" as a lot of cities)

praying4amiracle · 04/01/2011 11:25

so basically Superdry DO make Womens sizes in a size Xl (16)....which actually comes up more as a size 12-14, but they DON'T sell it in THEIR Stores or from their website, because of their image, but will sell it via Next Directory, Littlewoods + other various clothing catalogues!!!....that in itself is twisted!

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