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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

or is the Beyonce "Heat" advert too much?

24 replies

ThoseArtisticTypes · 22/12/2010 21:17

Maybe I'm getting old but the amount of sexual innuendo, girating and level of nudity on TV is beginning to take the piss. I'm no Mary Whitehouse but when is it going to stop. I think it's really unhealthy for us to sit back and do nothing as our kids are being subjected to this. :(

OP posts:
SantaMousePink · 22/12/2010 21:32

This reply has been deleted

Message withdrawn at poster's request.

thenightsky · 22/12/2010 21:46

all the endless pelvis thrusting on pop vids etc is getting very boring.

Its like wallpaper or, rather, magnolia paint.

fluffles · 22/12/2010 21:49

we've had friends from the US staying and they were riveted to it as apparently it's banned in the states - here it was on during murder she wrote Grin

Aims80 · 22/12/2010 21:51

If it's only on after 9pm then I don't see a problem. And I hadn't really noticed it being that bad to be honest!

lololizzy · 22/12/2010 21:54

she does look hot though!

ThoseArtisticTypes · 22/12/2010 21:59

Murder she wrote is on before 9pm. But I just want to watch the TV without wondering if some smut is going to come on. I can tune into certain channels or watch a programme containing such if I choose but I don't get to choose the adverts. That aside it is so unnecessary.

OP posts:
BibiBlocksberg · 22/12/2010 22:01

I usually think beyond is very pretty but all that oil in the new ad is just making her look dirty and greasy IMO.

Everytime the ad is on i end up thinking 'she looks like she needs a good wash' Grin

Obviously getting old :)

BibiBlocksberg · 22/12/2010 22:02

beyonce damn this predictive typing lark!

blinks · 22/12/2010 22:14

it's a bit sexy by numbers though, innit... tits oot, check. greased up, check. come hither expression, check. lip biting, check.

all v camp.

BibiBlocksberg · 22/12/2010 22:16

Rofl at blinks :) totally agree!

ThoseArtisticTypes · 22/12/2010 22:20

At 32, I'm officially old then. I thought I was the age "a girl get's kinda dirty" (scouting for girls), but obviously not. Sigh

OP posts:
blinks · 22/12/2010 22:23

32's ancient. soon you'll be drawing your pension and reminiscing about you in your 'hey day'.

garrowismylaw · 22/12/2010 22:49

What I find hard to fathom is do the people who make these ads really think that it will make me want to buy their product....er, no, if anything it makes me more determined not to.

bupcakesandcunting · 22/12/2010 23:15

She does look good tbf.

I much prefer the other one with Evan Rachel Wood clad in leathers though. What about that Dolce and Gabanna one with the man in the tiny trunks doing sex things to that poor woman in the boat?! Nearly spat my cornflakes out when I saw that

StrawberryTot · 22/12/2010 23:24

bupcakesandcunting aye i pretty much did the same but he was disgustingly handsome though so all was forgiven for that advert :o

BitOfFun · 23/12/2010 01:55

I've just seen it. I wondered in what circumstances does anybody writhe down a wall thus? And then I wondered that if she felt the need for a freshen-up, why did she not just get a shower rather than pile on perfume? We are not Elizabethan after all. She looked a bit sweaty and over-excited to me.

Seoid · 23/12/2010 02:03

Ha I was watching this ad with DH the other day and he said "God she looks like she needs a bath." Bless.

FWIW I don't think there's anything wrong or shameful about the human body and if someone wants to wiggle it around onscreen so be it, I'm not required to watch tv and rarely do as I can't stand ads. I just download everything from the internet and watch it all ad-free!
I find fecking Colleen Nolan far more offensive than Beyonce. At least Beyonce is good to look at although I had to agree with DH, all that sweatiness really isn't attractive at all.

Chil1234 · 23/12/2010 10:14

ALL the bloody perfume ads this year are either incomprehensibly scripted or involve chisel-jawed men and dewy-eyed women getting borderline jiggy! (Mr & Mrs Beckham clearly have zero idea about nookie... how utterly unsexy is that ad?) I don't care much about sexual innuendo and they get a big Xmas Hmm from DS (10) plus lots of 'yuks!!!', slurping and barf noises!

Besides which, you don't find out the product until the last nanosecond of the ad... basic 'Apprentice' mistake

Megglevache · 23/12/2010 10:18

Oh it's awful, all sweaty plastic writhing tits. Very unsexy, she looks like she has wind all the way through it and i just want to sponge her down. I switch it off when it's on.

SantasKnickersOnMyHead · 23/12/2010 10:23

im 24 and found it very ott

SantasKnickersOnMyHead · 23/12/2010 10:23

im 24 and found it very ott

bupcakesandcunting · 23/12/2010 11:13

And what is with the new poncey pronunciation of "fragrance" in this years ads? It's gone from "fray-grance" to "frarg-rance" DH and I titter at it Grin

thenightsky · 23/12/2010 12:12

lol at 'frarg-rance'. That reminds me of that wedding planner in the film with Steve Martin.. Father of the Bride. Grin

mrsoliverramsay · 23/12/2010 12:23

My DH mentioned this when the advert came on last night and it must be a bit risky if he thinks it. I think it is a bit OTT but it is always on after 9 as far as I know so doesn't bother me TBH.

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