to be fed up of the marketing obsession with the word 'wholegrain'?

[jiggyjaggythistle]

Surely they'll get fed up of it soon.

It's on packets of everything FFS!

YANBU

It'll be something else soon though!

Pro-biotic... brr...

YANBU.
Pro-biotic makes me want to puke.

Wholegrain solutions should be criminal offence and punisheable by a visit to Mme Guillotine.
'Solutions' for bleeping everything make me want to do terrible things to 'marketing gurus' [boak]

YABU - switching from white to wholegrain (bread, rice, cereals, pasta etc) is a very simple way to greatly improve your overall diet. It's great to see big food companies getting on board with it. Of course you still have to read the labels, as many so called 'wholegrain' products will include a percentage of wholegrain & a percentage of highly refined product too.

I think that's actually why I hate it.

It assumes that everyone is too stupid to realise that wholemeal pasta etc is a good choice.

It seems to me to have gone past information to have just become a bit of a buzzword.

Just give up "reading" the "marketing" & crack on

"too stupid to realise that wholemeal pasta etc is a good choice."

It is never a good choice unless it is used to make Venetian bigoli.