"I'm here in (insert town) in the driving snow, where the traffic is at a standstill, schools are closed, it's minus 20C and there's not a soul on the streets.... except me!
Can't understand why they have to send some poor red-nosed reporter & crew, muffled to the nines to do an outside broadcast just so that they can say 'it's very cold' live on amera with snow in the background. (Or 'it's windy' in a gale, or 'it's very wet' when it floods) We'd still believe them if they were in a nice warm dry studio, surely?