to wonder whether the manufacturers of pombears are aware of their cult following on MN?

[MardyBra]

I wonder if sales have suddenly shot up

Whoever was talking about a viral marketing campaign, cynical marketing ploy earlier.

well I came across this Marketing Week news report earlier. Quote: "Among the brands supporting the campaign by hosting the petition during Anti-Bullying Week are Facebook, Google, MTV, Robinson Fruit Shoot, Pom Bear, Mumsnet and AOL."

MN are backing a campaign with Pom Bear AND Fruit Shoot. Although it looks like a good campaign so maybe I should take my hat off.