(not sure what the MN policy on criticising advertisers on site is, but I'll give it a go...).
Currently advertising on banner ads here and in schools is 'Shoe Aid for Africa' a campaign being promoted by Kiwi (the shoe polish people) to get kids to donate their second hand shoes which will then be transported to 'Africa' (actually Mozambique and South Africa) where they will be handed out to 'transform children's lives'.
This is a dumb idea if you want to help people, for so many reasons... Like you can already buy locally made, imported or second hand shoes in many places, like if there really is a shoelessness problem the best way to solve it isn't likely to be by dumping a load of old shoes in a community and making business harder for local shoe sellers, like if second hand shoes could really 'transform children's lives' you'd have thought someone else would have noticed, like Africa is a continent and this might be a good thing for British school kids to know etc...
In fact the only thing this campaign seems good for is Kiwi's brand feel good factor.