My dentist always phone the day before an appointment to remind us(they do this to all patients..not just us)....when i answer the phone they always ask for me by my first name and i think it's rude and always say 'this is Ms'.....my car insurers (swinton) did the same this week.......when the Dr comes out to call in the next patient they always use the persons first name, yet they expect to be called by their title and surname ie Dr Smith.......am i just being petty....it seems so disrespectful,especially when they are speaking to much older/elderly people.