Hi there all, yes it took us a while to realise about the soya flour in bread as well. Our staple, unless I can be bothered to bake (which isn't often ), is Hovis Multi Grain (NOT Country Grain or any of their other healthy type breads unfortunately). We also use pitta breads or crumpets quite a bit but you do really have to be careful and check the label. (I've just accidentally bought a ginger cake with soya lecithin in it - a different brand to our usual. So dp will have to eat it all .)
Tescos have just produced a soya free list which they have sent to me. It has Tesco Finest Crusty Malted Wheat Bread 800g and Tesco Finest Crusty Wholemeal Bread 800g. The Asda Organic Wholemeal used to be soya free but I guess it's not any more as I can't find it on their list.
We don't buy anything from instore bakeries any more although someone in ASDA assured my mum they didn't add any soya flour (um, so why aren't all the bakery products on the soya-free list?) and dp's dad always buys bread and cakes for us from the in-store bakeries but he's not very good at checking labels in any case. So dp gets to eat even more .
The ASDA free from soya list is here (click on the Free From logo). I haven't found the Tesco one on their website and of course they have a disclaimer on the list they've sent me saying that ingredient lists are always being altered and so we should always check product labels. Sainsburys don't do a soya-free list yet. I don't think they've cottoned on to it yet.
Most chocolate has soya lecithin in it. Some Duchy Originals and some Plamil products don't have any soya but you do have to check the labels.
I have also taken to calling the customer services lines whenever a product says 'vegetable oil' on it because who knows, it might be soya. They just say 'vegetable oil' because then they can use whatever is cheapest. Eg I asked Goodness Foods (a wholefood supplier) whether their pack of organic raisins contained soya oil and they said it usually was sunflower oil but they couldn't guarantee it would be free from soya.
Why is it there? Probably mostly because it's cheap - a cheap source of protein, fat and fibre. And the lecithin is extremely useful as an emulsifier (it helps fat mix with water). Plus recently people have been hailing soya as a 'superfood'. One of my cookbooks has this entry for lecithin:
"A soya-derived fat emulsifier which adds to the smoothness and creaminess of some recipes. A rich source of phosphatidyl choline, an essential brain food. Suitable from nine months."
And a magazine supplement I bought earlier in the year mentions the cholesterol-lowering properties of soya and suggests people should consume 25g soya protein a day (while including a disclaimer about some negative aspects of soya such as interfering with thyroid function).
Sorry if this is rather rambling but I hope there's some help here, especially to utka as it sounds like this is a relatively new thing for you. Here's another long message from me when saacsmum realised she had to avoid soy and cow's milk at the same time.
We're supposed to be having RASTs done on both boys fairly soon (when ds2 is 18 months) and I'm hoping we can stop the label-scanning after that, at least until I get pregnant again which I'm not planning to for a while.