my son has always hated having his creams done, despite singing, reading, dancing and playing our way through them since he was a baby. applying them has now deteriorated into him refusing to stand still and fighting me off, even running away saying "dont touch me". and ive turned into a shouting mother. i dread these times of day now and its making me really feel like a failure. how can i get him to accept this is part of his life. getting desperately sad about it all.