I’ve just come back from Sainsbury’s with a mix of fresh stuff and groceries and I’ve been noticing for some time that pretty much everything smells of synthetic fragrance. Just unpacked blueberries and the film on the tray smells so having taken it off the blueberries still smell of washing powder/air freshner/fabric conditioner. (Tesco and Aldi the same) I use unscented everything because of family allergies so what the ads would tell us is a fresh clean smell, superb marketing, seems like an intrusion to me. Each to their own but should fresh stuff blueberries, celery, etc be smelling of this stuff? When I get tupperware back from family the containers smell so strongly that I have to leave them for weeks (tried vinegar, citric acid, bicarb) before using them again. I’m interested that nobody seems to be bothered… and of course each to their own