Sassy, it is more a question of having a go-to brand so that when other parents (and schools, brownies, church events - you name it) insist on celebrating everything with 'sugary crap' as you so helpfully put it, you can have your own substitute on hand to give your child, (or diddums, as we like to call DS - how did you know?) and ease the fact that they can't eat the same rubbish as everyone else. Given that children with allergies often experience feelings of social exclusion and anxiety, reliable sugary crap might help to make them feel a little less unusual. Of course there are other brands, but reducing our choice doesn't help and no-one wants to see mothers crying in ASDA because they've run out of jaffa cakes.