My application for professor (social sciences) has just been rejected and feedback from the promotions committee has somewhat confused me about what to do next.
My internal mentor advised me 18 months ago to throw everything at funding applications. I have followed that advice and am PI on a small charitable project and Co-I on three £1 million+ applications for EU and UKRI projects.
Feedback from the committee is that they rejected my application because the bigger projects aren't close enough to my core area of expertise. Imagine that my core area is “housing for young people in rural areas” and the EU/UKRI projects are around “social housing in urban areas” i.e. the projects are in the broad area of housing but a different geographic and thematic context. I don’t work in housing but hopefully you get what I mean!
I have spoken to a couple of people about this and they have given me conflicting advice as to what to do next i.e. Professor A says to focus on landing more money any which way and that will win the committee round. Professor B says I should stick to "housing for young people in rural areas” which isn’t that attractive to funders TBH.
I realise that this may be an institution-specific question, but given that I may have to move elsewhere to get promoted, I am interested in your own views about whether I should listen to Professor A, Professor B, or perhaps pursue a third way I’ve not thought of!