I think I know the answer ... but I am about to submit a paper to a journal with an 8,000 word limit. I have just about got there but while double-checking the submission guidelines saw that the word count includes figures. I have stuck a lot of (illustrative) data in a figure!! Is it just annoying for me to submit it to see if I can get away with it? I am sure I have submitted to this journal before and they didn't count the figures. It's qualitative data heavy and I just don't see how I can take out another 500/700 words. Grrrrr.