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Why do I feel so awkward in independent shops?!

29 replies

Toadflaxx · 09/07/2026 16:32

I saw a gorgeous little shop in my local town yesterday that has things in the window I like…

I am not a good shopper however, and I don’t have much budget, so I even won’t go in to look even though I would enjoy looking… am I the only one who is ridiculous like this about independent shops?!

I feel sooo awkward going into an independent boutique and being watched by the owner, maybe even getting into conversation with them, only to then feel awful for not buying anything and walking out.

So because of my terror of doing that, I simply… never go in!

I feel awful at little craft markets for the same reason - eager stall owners willing you to come and buy their stuff. I can’t bear it so I avoid eye contact and don’t even dare have a proper look.

Last month I saw some jewellery on a little market stand and was brave enough to go and pick some up. Then I had an argument with myself and realised I didn’t want to spend £30 on something I wasn’t perfectly in love with, and the stress of being watched by the stall holder made me put it down before I had too much chance to think about it, and scuttle away!

I obviously don’t get this in supermarkets or chain shops, it’s just the independents. It’s like, for a few minutes I take on the entire responsibility of their business surviving onto my shoulders 😆 and feel like I MUST buy something

I am aware this is a bit nuts and frankly unhelpful to anyone. Does anyone else have this curse?! Where does it come from?! I’m 43 from south east England if that makes any difference.

OP posts:
Toadflaxx · 10/07/2026 00:08

SadiraOfTyr · 09/07/2026 17:10

Because you've been brainwashed by huge multinationals into thinking that soulless identikit chains are the 'normal' way to shop.

That is such a good point!

And now with self service tills, we don’t need to talk to anyone at all… I’ve recently listened to podcasts or music while shopping… it’s not good is it..

I’m reading all the ‘stop over thinking it’ posts and agreeing with you.

I’m going to try to toughen up 😆 I want to support local businesses so I’m going to have to try

OP posts:
Toadflaxx · 10/07/2026 00:10

Crikeyalmighty · 09/07/2026 20:31

One reason I would not open this kind of shop - which is a shame I know , however I do think music helps, plus no pressure - plus a sign saying browsers very welcome etc !!

Agree! Music & a sign on the door saying browsers welcomed

OP posts:
Besidemyselfwithworry · 10/07/2026 00:10

OriginalUsername2 · 09/07/2026 17:06

I went shopping in a little town full of these types of shops, we joked about taking a deep breath and going for it as we entered them, knowing we’d feel awkward once inside. It’s because they’re so quiet with one member of staff who you know is really, really hoping for a sale and it feels like you just entered their living room to have a snoop around. They can hear all your comments about how nice things are but ultimately you don’t need any of it so you awkwardly thank them and leave empty handed.

Craft tables at fairs are even worse.

Yes agree with the craft tables at fairs - our school have started renting tables out to people and then the kids go over for a nosey looking at some ridiculous piece of wood “hand carved” that they think people will spend £40 on!!

Morepositivemum · 10/07/2026 00:14

Same here op, they’re waiting for you to buy and comment on stuff! I never go in without a tenner to spend, if it’s a clothes boutique I just stay away as I won’t be able to afford anything!!

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