I live in Cornwall which obviously gets very large numbers of holidaymakers but I notice locals that don’t seem to know what sunscreen is for either - customers come to my till looking like lobsters! There’s enough information around about the dangers of not using sun protection at all or not applying it frequently enough, yet people carry on regardless. I have a friend with stage 4 cancer which started because of unprotected sunbathing (she ended up with several moles) 😢 The whole situation is worse because of global warming & these extreme temperatures. I would never even consider anything less than Factor 50 yet you can still buy Factor 15. Reckon we are in for a whole load of skin cancer cases.