Belief coding

[ImDoneBeingNice]

Has anyone tried Belief Coding?

If so, how did you find it?

Jesus, not this shite again.

https://www.mumsnet.com/talk/_chat/5262887-has-anyone-done-belief-coding-with-jess-cunningham?flipped=1&page=1

Not heard of it before now, so did a quick google: "Belief Coding was developed by Jess Cunningham, a former reality TV star, who developed the method to overcome personal adversities. While marketed as a science-backed method focusing on neuroplasticity, some observers have noted it bears similarities to MLM structures with high-energy social media marketing (e.g., on Facebook). Additionally, the ASA previously noted a lack of evidence that it was provided by qualified health professionals when addressing health conditions." - sounds like yet another way to dupe fools.

I’ve got a bridge to sell you if you’re interested?

You’d have to have more money than sense.

Ok, so never heard of this Jess woman till today, so not jumping on any bandwagon.

I attend a meditation/ sound healing session about once a quarter and really get a lot out of it. They have included a Belief Coding session in an incoming class. TBH I’m keen to open mindedly give it a whirl.

Was just interested in feedback from a session.

OP, as a quick Google would tell you, it's essentially a coaching pyramid scheme aimed at exploiting the vulnerable. It's had two complaints to the Advertising Standards Authority upheld -- like claiming to be able to cure dementia in a single session and 'facilitators' with no training or experience in dealing with people with complex psychiatric histories or trauma 'treating' them.

https://www.asa.org.uk/rulings/bccr-ltd-a25-1297374-bccr-ltd.html

@ImDoneBeingNice did you pursue Belief Coding or did you read the upheld complaints on the Advertising Standards Authority website and swerve it? She doesn’t seem to be complying with the action required by the ASA and is still lying about being evidence based and about clinical trials varied out by their “world renowned neuroscientist”, who, by the way, doesn’t even have a degree. I hope you swerved it.

I’ve had a session with someone training and it’s a mix of different things taking around 2.5 hours. I enjoyed it and helped temporarily but you cannot ‘cure’ these things in a single session. Its learnt patterns overtime and takes time to repattern your subconscious as you need repetition. To pay £300 a session like she boasts about its crazy an all. Jess seems a lovely northern lass at heart but she’s clearly a business minded woman and interested in making money out of an area where people are vulnerable / willing to pay. Something doesn’t add up for me and can’t put my finger on it

I signed up in 2022 and was blocked from the Facebook community in 2026
I took Belief coding/ BCCR to court and won 🎉the court found that Belief coding BCCR was in breach of sections 49 and 50 of the
Consumer Rights Act 2015 and a price reduction was awarded.
the court process is really straight forward and worth perusing if you know you are in the right

happy to have my court order verified by mumsnet if needed ☺️

@Winnerstakeaction excellent outcome. They are breaching all sorts of things. A quick look at Companies House shows BCCR is doing very nicely out of the swindling people. I wish more people would have the courage to stand up to them and I wish it would get more exposure as the scam it is.

Pfft!
I'm doing a bogof on bridges at the moment.

Exactly!
I wish I knew of the Reddit & mums net threads before signing up!
since I joined they have had the ASA ruling and found out a lot about the 3 separate companies all selling BC at the same time 🤯
mall publicly available on company house
JC Global Coaching LTD
Belief coding LTD - B coding LTD
BCCR LTD (not mentioning the other companies she’s had that have dissolved 😅)

How the founder and staff are able to sleep at night knowing what they know is actually worrying, avoidance only gets you so far.

Belief coding is highlighting how important it is for the coaching industry to be regulated, I just hope people can see the truth before they hand over anymore money to someone who claims they value their facilitators yet will happily block you if you dare challenge their ethics!

Imagine finding out that their pattern of silencing (or attempting to silence) people hasn’t stopped at just blocking them….

Appreciate the humour.
For clarity though, my post is about a real small-claims case I won. No bridges involved.

Many of the staff left when they have discovered what she was truly like. I question those that stay when they’ve seen how their ‘friends’ have been treated. Some to the point of illness and wanting to take their own lives.
Congratulations on taking her to court! Has this been published anywhere that we could read please?

@Truthseekers that’s interesting. I’ve been protesting about BC and the motives of JC since I came across it in 2022. It’s clear it must have a high turnover of people buying training but its harder to see from the outside when there is dissent.

It seemed to start off as a coaching/training pyramid scheme but soon realised that a rich seam of potential customers would be people with mental health difficulties. It seemed to be about selling training to people that had multiple layers and different offshoots so people would pay more and more to go up the “expertise” pyramid.

The way to get hold of people was to make some very bold claims for the “power” of belief coding. This involved nicking bits of CBT and such like while also criticising those approaches as not going far enough. Then they took on the “world renowned neuro scientist” with no undergrad degree to conduct research. He lied about his credentials. They made the numbers up and when the ASA pointed this out their “social media expert” took the flack for JC by agreeing to say he made a mistake with AI. There was no mistake with AI just an agreement between the three of them to make up numbers as a way to convince people to sign up for training believing it to be legitimate and evidence-based. It was also to convince more people to put their mental health in the hands of untrained “facilitators”. I’ve got many of the now deleted video clips saved.

After the ASA JC spent a while talking about six figure incomes rather than instant cure for dementia, depression, PTSD, boredom, you name it, it could cure everything. Now she thinks the coast is more or less clear she continues to make all sorts of claims. How she continues to get away with it I really don’t know. BC operates as a scam with no reference to consumer protection or GDPR, clearly JC thinks those things don’t apply to her.

When did a lot of people exit? Was it before or after the ASA upheld complaints?

@Winnerstakeaction that’s really good news and thanks for sharing it because it will be useful for others having doubts about the cult if they can see that others have problems with BC as well. Not only that but when people fight back it’s clear BC is in the wrong on a number of fronts as far as consumer groups, the ASA, the ICO and others are concerned. People signing up need to see this.

@YouOKHun

I believe one or two departed after the ASA but there have been probably around 10 members of the team both admin and training, probably more if I sit and count that left prior to that. Some much prior to that.

It didn’t start as a pyramid scheme, although I understand why many felt it did. She was warned by team members and the community that it looked that way and they were told they were wrong. Originally people did just signup to help themselves and others. Then JC would take bits of the original course and repackage them and use over and over again. To do the training to hold group sessions is included in that and she would say they weren’t qualified enough to hold space for groups, although that had never of course been said previously.

People would then be paying more and more for what was the same stuff. Then there was of course the ‘affiliates’ who were paid to recruit people.

Today I have found another post on a different platform from a gentleman who signed up that is eye opening and concerning but very much a light shone on how she behaves. I don’t know if any of you have seen this?

I’ve read your posts for a while @YouOKHun and had wondered if you had been a previous signup, either way thank you for putting these posts up when some of us were too vulnerable to.

@Truthseekers thanks for the further explanation. You’re right that from the outside looking in it looked dodgy from the beginning simply based on knowing what a grifter JC is but also from watching the way pyramid schemes manipulate people - much of what JC says is straight out of the MLM/pyramid playbook and many of her best mates are attached to that world. However, I can see that many sign up with good intentions.

The post from the man was that on one of the online legal advice sites from this summer? If so, I’ve just read it, shocking. There are quite a lot of stories popping up but not everyone knows where to turn or how to tackle BC so I expect many more stay silent.

I’m not a previous sign up but I do have a clinical role in mental health so I get very very angry at the exploitation of people using their desperation to improve their mental health that JC knows makes them vulnerable to wild treatment guarantees - it’s plain cruel. A couple of years ago there were some very vulnerable people putting their trust and their wallets in her hands. I don’t necessarily blame the people who waste their money on training in a bogus approach, they’re victims too. But equally they could do damage if they believe they can tackle any kind of problem.

@YouOKHun with so many of the grifters doing the whole MLM thing it definitely encouraged and had an effect on the narrative and wording she was using.

There have been a lot that have stayed silent. Many because they are worried of being locked out of things they have paid for and some because they don’t want to be locked out a community or space that they have believed to have helped them.

Your posts have led many to have wake up calls, and I hope the update from @Winnerstakeaction will do the same.

And yes, the thread/post from the man on the legal site is the one I was referencing. Deeply disturbing but not the first time she has acted like that either.

For me BC pulled on a thread that should have been left well alone and can never be put back. Something that had been blocked out like that should have been dealt with by a professional.

With the above court news mentioned I hope it encourages more people to come forward.

@Truthseekers
I'm not sure if it’s publicly searchable yet, but I hoping it will be! I understand more are taking her to court also…
I hope that my post wI’ll help others see the truth and gain confidence in also challenging them!
I have now seen that the CPD have suspended their account - Thankfully I think people are waking up to the truth and I’m doing so are gaining courage to speak up and challenge them.
I know from my own correspondence with them the dynamic has always been were right / you’re wrong and they create a THEM / US dynamic instead of dealing with the issues they are presented with.
I value your insight, it sounds like you have been switched on to the truth for a long time now.

I Am grateful tk anyone who speaks up about it as it really does have a ripple affect and helps those who were struggling to feel less alone.

I am aware of at least 4 people who have gained full refunds so far, I’m sure there’s plenty more to gain money back too! The approach JC has of making videos to shame anyone going for a refund by calling them bullies and May as well put success in the bin are all playing into the victim narrative for herself and further implying a they/ them divide.

’Don’t play victim to circumstances you created’ is a quote that fits JC so well, it was interesting how she responded to my case - no accountability and quick to throw her staff under the bus.. the staff she will tag and praise on her socials!

She assured me I would’ve ’welcome back with open arms, the support is there and always has been… yet after asking to re-gain what I paid for I have been ignored… That women will say/ do anything to prevent truth from being told.