Just that really. Fucking jelly cats!
For the blissfully uninitiated, Jellycat produces fairly run of the mill cute soft toys, marketed at adults and children alike, that are extortionately priced because of a cachet of being hard to find and exclusive.
If you ever come across a jelly cat stand in a shop, try and play guess the price, we always have a laugh with that (as a pro tip add 40% to what you think it would cost at the top of what you might pay for it. That usually gets me the win.)
Jellycat have initiated a reward programme called ‘Purrks’ where if you purchase online, you collect points, go up levels and ultimately allows you to… you guessed it… buy a limited edition jelly cat, full price of course.
Many of their toys are impossible to get hold of online. I’d say almost 2/3 of their advertised inventory is consistently out of stock.They also stock in little outlets in approved shops and retail centres, but you don’t get the rewards points there and you don’t know what they will have in stock without going in or contacting the store. I recognise the marketing genius of it all.
Unfortunately I did not anticipate that my autistic DC would be pulled in by it as the latest obsession. I respect the hustle, but also I am super resentful of the problems it’s causing in my house. I’ve got my DC wanting to spend their birthday money on a hugely overpriced smudge monkey or blossom bunny that would be a fiver in Smyths in and of itself if it didn’t have the jelly cat tag on, but is £30 -£40 (and that’s actually reasonable for their pricing). Then to add insult to injury it cannot even be purchased because it is consistently out of stock.
Just wanted to share with some people who might get it! Bloody jelly bastards.