Me and my partner were talking about this.
My ex (who was rubbish in many, many ways unfortunately) used to buy me a lot of presents, admittedly lovely (and often expensive!) things, scarves, clothes, nick-nacks, flowers.
Although I did appreciate presents a lot, my current partner's gestures fit with me much better. I have insomnia and she'll talk tome until I fall asleep. Very 'hands on' if I am feeling stressed or ill, even though we're not together a lot and don't live together, just very helpful, lightens my load if you will. My ex had (and spent!) more money, but I am so much happier now.
I would rather a put-together for me, thoughtful picnic or day out than a fancy restaurant as it is less effort and more gain, more time 'together' even though I do love nice food and eating out.
What does it for you?