We have gradually been reducing our UPFs over the past year or so. I aim for reduction but not perfection...... it's really hard to totally avoid them if you ever want to eat outside of the house! The average diet in the UK is over 50% UPF.......the rates are higher for children. I aim for 80% UPF free for our family and then don't worry about the other 20%.
We started with swapping out our biggest UPF culprits. Bread is now Jasons or Crosta and Mollica for things like wraps or I make my own and freeze it when I have time.
Yoghurt is now just swapped to plain greek yoghurt with fruit.
Ham and other cured meats have been dramatically reduced as they're not great for you anyway. We buy more parma ham or serrano as it's usually just pork and salt and any bacon we buy is nitrate free. M&S have a range of sausages at the moment in the Only Ingredients range that are just six natural ingredients so I'll buy them. But this stuff is occasionally rather than daily or even weekly.
Cereal is now porridge oats or one of the single ingredient cereal boxes (Shredded Wheat, Sainsbury's or Morrisons do puffs that are just wheat, M&S have cornflakes that are 100% corn.)
I'll make my own pasta sauce or buy one of the jarred brands that are OK (Heinz with the white labels, Mutti and M&S all have jarred pasta sauce that are UPF free.)
You can have things like crisps and biscuits if you want them and we definitely still buy them but again make sure these are occasional treats rather than a daily part of our diet. Plain salted crisps are often just potatoes, oil and salt and all butter shortbread is often OK but you do need to check the packets to find the brands that don't have emulsifiers, artificial flavourings and other weird stuff in them.
Switch.the.upf on Instagram and the Reducing Ultra Processed Food Facebook group are really useful.
In general, if you focus on whole foods and cooking from scratch more, read the ingredient labels and don't buy anything with ingredients you wouldn't find in your kitchen then you can't go far wrong. And aim for reduction rather than total elimination.
I tend to agree that in a generally healthy and whole food diet the occasional McDonald's isn't going to do you any harm. But I do worry about the increasing rates of bowel cancer in younger people and the research coming out about exactly how bad UPFs are for us.....so I think any move consumers can make towards UPF free food is a positive thing.