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Is Mumsnet killing itself by posting on Facebook?

102 replies

noblegiraffe · 07/12/2025 12:06

Lots of posts recently have commented on how engagement with threads seems to have dropped, people aren't posting as much.

I was just on Facebook and a post from Mumsnet randomly came up as something Facebook thought I might be interested in. I was pretty surprised to see it had hundreds of replies. The first post said 'engage with the conversation here' with a link to the thread, but people were engaging with it on Facebook instead. And they were discussing the issue, giving advice to the OP, who was never going to read it.

MNHQ - what is the solution to this? Do you care so long as you are getting engagement somewhere even if the OP is missing out on the advice/discussion? I don't know how Facebook is monetised.

I think if I posted a thread and people were talking about me and my post elsewhere without me benefiting from the advice or having the ability to engage and respond (I would not be responding using my real name on Facebook to a post I've made as noblegiraffe!) I would be pretty annoyed.

I know we don't own anything we post on here and MNHQ can use it as they wish, but they seem to be shooting themselves in the foot killing discussion on here by encouraging it elsewhere.

Is Mumsnet killing itself by posting on Facebook?
Is Mumsnet killing itself by posting on Facebook?
OP posts:
chattyness · 08/12/2025 18:16

Sandyoldshoes · 07/12/2025 12:14

Agree. It feels exactly the same as stories being picked up by the press - annoying, intrusive and puts me off posting.

This it puts me off too don't want anything I post about my life to end up on FB or the Daily Fail so I start very few threads in case I get recognised IRL

AmyDuPlantier · 08/12/2025 18:26

Dontlletmedownbruce · 08/12/2025 18:09

@JustineMumsnet A bigger and more diverse community means more wisdom, more perspectives and more support for the OPs who start threads

I'm sorry but you can't think we are this naive surely?? If OPs wanted support outside MN they would post elsewhere or on multiple sites.

Can't MN at least be honest and say that they want to increase advertising revenue, the easiest and fastest way to do this is clickbait.

As OP and others say here, it puts the site in danger of becoming farcical, just trolls or AI or keyboard warriors who want to start a dispute. Yes the user numbers might increase briefly (no doubt the marketing dept will be patting themselves on the back) but ultimately the quality will reduce and good reasonable posters will disengage, and eventually no one will post here and advertising revenue will drop accordingly. It seems like a very foolish short term logic.

It’s not like they started doing this yesterday, and yet none of these things have happened.

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