I unwittingly became very popular around 10 years ago as a result of sharing a craft project on social media. What I do is quite mediocre, nothing special, but it took off and I have managed to earn a modest living from it, although it would not be enough to support me well if I lived alone.
As time has passed, I am becoming more and more weary of it all. I only post bi-weekly, but being immersed in the social media world to any extent has come to both irritate and depress me in equal measure. I think it's the endless push to commodify everything, and I mean everything, that does it. It feels like a pointless void without depth, and we all kind of know this so I don't need to go into much detail! Artists only want to sell, and rarely communicate, and most people don't even bother to read text. It isn't uncommon for a user to post that their dog passed away and the comments are all 'congrats!' or 'beautiful!'. It's a clusterf*ck 
.
I long to ease away from it, and have come to prefer blogging, even though there a far fewer people watching. My life offline is great, although I am a pretty low key introvert and love long walks alone or with DH. I can no longer relate to people who have a dream of 'making it' on social media, it is a job that never leaves your head, regardless the time of day, and regardless how much actual 'work' you do. It does feel like a hamster wheel sometimes, and I know many other influencers who have clean had enough, but many of them can't afford to make a change.
Everything is about selling your 'brand', from a tired selfie to a signed fart on paper. The authenticity of everything just seems to have slid down the toilet. I know real life is similar to a degree, but it is less condensed and walled in. I guess I want to pack it in for good, and have for a very long time.
Can anyone relate? I can never make sense of the meaningless comments and likes, a system which seems to detach us from actual communication and pit us against each other as competitors instead. And the weird idolatry, where long strands of comments say exactly the same thing, either calling you a genius or a magical being (believe me, it's gross).
I know many other crafters and artists who boast about having given up their day job, but it really isn't the dream it's made out to be, at all. Just having a moan here, i suppose!