I like Christmas but have to admit, when the ads and shops start with it in early October, I find it a bit too much. Years back, I know some brands wouldn’t start their Christmas promotions until after Remembrance Sunday and to me, that felt like a good pace. But over the years, felt like it was getting earlier and earlier - of course, if you love Christmas, then that’ll be your dream come true! 😂
Anyway, this year where we live it just seems to be much more reserved. Shops are slowly ramping up now it’s the end of November and it feels like a manageable pace to me. A friend who’s in retail management told me that ‘going hard and early’ on Christmas hasn’t actually helped anyone’s profits - it’s just led to people buying earlier but not ‘more’.
Anyway, wondering how ‘Christmassy’ it is near you? Have you noticed a change this year?