Yellow Cellophane in clothes shop windows

[CatLovesMeBest]

Does anyone remember, back in the 70’s, how clothes shops covered their windows in yellow cellophane? Presumably to protect the garments from fading in the sun ? As a child I remember thinking all the clothes had a yellow tinge 🤣

Why don’t they need it these days, is it because modern clothes dyes are more resistant to sunlight ?

They probably rotate the display much more regularly with fast fashion etc.

I remember seeing it on a tailor shop window as you say 70s.

Improved glass technology and improved window film that isn't yellow tinted and you wouldn't even know it was there. I bet there are still some stores that have this in more rural locations...

I quite like the idea of film to alter the quality/colour of light inside a building. Thinking of a bar with acres of glass - put some nice yellow film up on miserable days to make it feel brighter! Or red for Valentine's Day? I like colour.

I can't say I remember ever seeing yellow cellophane in the windows of clothing shops but if it was put there to block the sun from fading the clothing behind the glass then I would think it's because today's windows have UV coatings that are clear and therefore not going to fade fabrics that are in the window.
Feel free to correct me if I'm wrong but it makes sense that windows and UV coatings are much improved over the windows that were used 50 years ago that probably didn't have coatings on them at all.

Modern glass has inbuilt UV protection.
Modern dyes are less likely to fade.

We have the internet and everything in more rural locations these days...

There was a shop where I lived in Essex that had it well into the 80s.

Though come to think of it I don’t think I ever saw it anywhere else, I never thought about it being more common than just that one shop.

Definitely a memory from the 70s!

I'm sure it was on a clothes shop window in Shanklin Isle of Wight when I went on holiday there about 9 years ago. In fact much of it felt like you had stepped back in to the 1970s. Lovely holiday though.

I think you misread my tone. I wasn't being patronising - it was an observation - and of course it's more likely in a rural location than in central London. My parents live in a rural location... and actually their internet is often shit!

I think the last time I drove through Dolgellau there was a shop with yellow film and that can't have been very long ago.