Our youngster could read well, still can, did all the reading expected of him, it was a battle to get him to do much more, but he liked comics. So he read Alex Rider in graphic novel form.
Then we watched the first x3 Harry Potter movies, and whilst I let them read what they liked I made one rule they could watch the other HP movies until they had read the books.
That was the catalyst, so he read the first three, then the forth, he was then allowed to watch the forth movie - and so on until the end.
To be honest he still reads more as a necessity, he got Brave New World as a graphic novel. But he’s in top English (year 10 just started GCSEs) has a reading age much higher then his actual or expected age, his comprehension and interpretation are fine.
Do you read @Tirednhopeful?
Or their dad? (Particularly if you have a male child)
Seeing adults around them read for pleasure is hugely influential. Saying “hey sweetheart read this book” whilst mummy plays games on her phone is difficult battle to win.
Taking them to a bookshop and letting them choose, you can say you can have any book you like and if they pick something easy we used to say ok fine but you need another that is a bit more challengingly.
Wimpy Kid books were enjoyed here
I think this is more male sense of humour but Philip Reeve Goblin set had eldest laughing
Skandar is currently very popular
Calvin and Hobbes books (they were mine) have been destroyed through enjoyment - not many words but superb humour and ideas
Horrible Histories/geography/science are good fun