It’s a lovely looking building from the outside. Your kitchen and bathroom are pretty blank slates so nothing offensive to live with there while they change things to their taste.
I definitely don’t have 400k to spend on a flat and my expertise is based solely on looking through Right Move deciding which flat I’ll buy when I win the lottery (Shad Thames penthouse) but if I did, I think I might skip past this one. I thought the windows looked really small. Obviously that comes with the building, but I don’t think you’re making the most of any natural light by having the blinds down in the photos. There doesn’t look like there’s much storage and I’m struggling to envision where any storage units would go. And because the furniture isn’t arranged to show off the room, some bits look a bit awkward and like they have been just dumped there, with bits sticking out past end walls. I’d wonder whether it would be a pain to fit my furniture in and have it looking nice.
That curved wall is a really interesting feature but because there’s nothing there, it looks like it would just be a wasted space. I think you need to rearrange your furniture to show what the room could be. Maybe put a mirror or a couple of pictures up. Some cushions on the sofa. Make it look like someone enjoys living there.
And either get rid of that single bed or cover it up with a big throw and lots of cushions.
At the moment, you’re asking luxury prices but you’re showing photos of somewhere that is looking a bit like a vacant property being used as storage facility. And when your competition is enticing viewers into their flats, you need to match that.