That advert for multiple shavers...

[Sonolanona]

Am I not alone in finding that positively enraging?!
Ooh you should shave your legs, armpits, pubes, belly line, toes and here's a different razor to buy for each!
Why not just tell us we need to dip ourselves in Veet from the eyebrows down?!

Not seen one aimed at men for doing their back sack and crack!

But most women do shave though, and most men don't.

I shave everything. It's nothing to do with men, or the patriarchy, or the "sexist" advertising. I've always done it, for as long as I can remember. I just prefer it.

And advertisere need to come up with ways for companies to make money, so they endlessly spin the narrative on the same product. Look at how many nappy adverts there are. All sorts of elaborate claims about what is literally a rag for absorbing shit.

You're giving this issue way too much thought.

Agreed, however… in the interest of fairnesss, here’s the men’s version, delightfully named “beard, balls and strays bundle” :
https://uk.manscaped.com/?nbt=nb%3Aadwords%3Ax%3A18384501822%3A%3A&nb_adtype=&nb_kwd=&nb_ti=&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=18395899857&gbraid=0AAAAACdngkOkotw0ddmbDdnP4UCZ3JS2B&gclid=CjwKCAjwxfjGBhAUEiwAKWPwDoWi5OGjSJj-FirmtecB2cr0pwSBY5-mZZXcjIU6v28Gd9iSV7UMbxoCV1oQAvD_BwE

It’s just another way of keeping us down by telling us we’re shaving wrong.

My 79 cent yellow Bic razor will do me fine thanks.

Agreed. And I actually think the cheapo basic razors do a better job. Perhaps they are sharper.

I would argue that it is to do with advertising and the patriarchy though.
If all of those things didn’t tell you women should be clean shaven, you probably wouldn’t feel that you needed to shave.
The influence is often very subtle, which is why you don’t think it’s there, but it is. And from a young age too - hence you’ve always done it.

Why do people always trot this out?

I agree that teenagers and young women probably DO start this because of the subtle advertising and messages……

but at the grand old age of 44 I’m now big enough and ugly enough to decide that fuck whatever anyone says/thinks, I’ll do what I prefer and what FEELS best.

I have been shaving since I was about 12.

And it was nothing to do with advertising or men. I wasn't even aware of those things at that age.

So you're demonstrably wrong.

When she was about 9, my daughter borrowed my razor and shaved her arms.

Nothing directly to do with advertising or men. All to do with other girls at school who told her that her arms looked horrible because they were too hairy.

You don’t have to be directly aware of advertising or men’s preferences to be influenced by them.

Agreed!

I also hate those adverts for deodorants for places no one needed to specific deodorant for in the past or even use a deodorant for!

Its making young people paranoid.
People my age will probably just roll our eyes but Im concerned about the the impact on adverts like these on my teens/young adult DC

Edited to add I'm a hairy person and was bullied for being hairy so shaved my legs from about 11 by sneaking my mums razor. I may not have seen adverts fir razors at that age I can't remember, but I was definitely aware it wasn't socially acceptable for a women to be hairy, probably by just looking at women on TV, in magazines and around me. Adverts like these reinforce these expectations.

I've been with my husband 21 years he knows and loves every (hairy) nook and cranny of me.

We were watching some film or show and the woman was getting ready and hurriedly remember to shave her big toes. He laughed and thought this was so random... little does he know!