I agree.
A few more things that may help:
Cut down on carbs. There’s a reason why comfort foods are carb-heavy: they trigger a fast reaction in your body. Insulin drops trigger food noise, so levelling out your blood sugar can quieten it.
If you’re hungry between meals, have a hot drink.
If you’re still hungry, have a little snack.
If you’re still hungry - it isn’t food that you’re hungry for. You’re seeking mental stimulation, or attention from somebody, etc. Try a change of focus.
Reframe unhelpful thoughts about food. When you avoid a chocolate biscuit, instead of feeling deprived say to yourself, “I’m looking after myself. I’m worth looking after.” When you eat a chocolate biscuit, instead of feeding cross or disappointed, say to yourself, “Mm, that was delicious.” Or, “Actually, I didn’t really enjoy that,” - if it’s true - “I’ll have something different next time.” Accept yourself without judgement . And if you take one bite of the chocolate biscuit and regret it, you can put the rest in the bin with no guilt at all.
February. Once you’ve established these little tweaks as habits, you may want to to try a formal diet. Personally, I think February is a good month to start. All the Christmas goodies are finished and there’s no holiday looming to put pressure on you. Also, it takes about a month to really get into the swing of any new way of eating. February is the shortest month!