It's fascinating.
I work in a company that designs products that mainly have a male customer base. A lot of these products come in different colour options, standard blue, red, green and also wait for it... PURPLE (dramatic dun dun dunnn sound).
The amount of fully grown adult men who cannot seem to handle seeing something purple that's marketed to men is astounding. Whenever a photo of a purple product is posted there are a lot of "gay", "for girls", "does it come with a handbag lmao" type comments. Some of them get REALLY angry about it too.
Ok ok I know not ALL men and a lot of men do buy them and feel secure enough in their masculinity to enjoy the colour purple, but it still astounds me every day the sensitivity of a lot of men. And women are often considered the weaker sex?! I don't think I've ever seen a woman crying on social media over something blue.