what happens if it doesn't sell well?

[cibf]

I was just wondering something.

I go to a lot of shows and generally they sell out pretty fast (Ricky Gervais for example) I'm going to a show in September and I wouldn't say it's selling well at all (see pic) I know this might change nearer the time but I was just wondering if it carries on selling slowly like this what happens?

Is it likely to be cancelled? or venue change to a smaller venue?

I'm asking because the venue is about 300 plus miles away from me and I would need to book a hotel and wondering if there is much point if it's just going to get cancelled

There's a reasonable chance it will be a very short run and then cancelled, or not get off the ground at all. Can you not book a free cancellation room on booking.com just in case?

Yeah, just book a 'free cancellation' room.

I would say that show would go ahead, they may move folks from 3rd tier and upgrade there tickets to other sections or start offering 2 for 1 tickets but I would book free hotel cancellations just in case.

What show is it?

It's got a really odd pattern to the sold seats. Maybe some are blocked out on purpose?

It looks very weird how the sold seats are blocked together. What’s wrong with some of those middle rows? Agree with others, book a room that is refundable.

Is it a concert that is only at that venue a night or two, or is it a run of shows?

in my experience, for concerts they tend to give away free tickets the few days before to fill seats (I’ve been lucky enough to benefit from this a couple of times!) , for theatre, I’ve had it earlier this year that they cancelled one of the two nights and you could transfer your ticket to the night it did perform or get a refund.