Puzzling Facebook feature

[TrickyD]

I tend to leave hearts for photos of black cats, I have one, and bats and elephants. Ok, sad old granny.

Recently there have been lots of cat and similar photos saying that by watching for x number of seconds the creature will receive money for vets’ bills.

How does this work? Where does the money come from? I don’t mind holding my finger on a needy tabby but I am completely baffled.

Sounds scammy to me. Especially if they're just random cat pics and not pics of friends' cats posted by your friends.

If I was you I'd stop hearting them unless the images are posted by a trusted/known person.

How would a scam work?

Isn't it the typical insta, fb, tiktok videos where they get paid per views, comments and likes?

So liking and commenting may really result in them receiving funds?

May result in the publisher receiving money, yes. I'd be very surprised if it actually went towards any animal's vet bills though. It's heart-string tugging clickbait.

As StopitnTidy up suggests.

The publishers of those poorly cat photos are using the sympathy vote to get the views, likes, and money.

Yes I wouldn't bother OP I think they need thousands and thousands of views to make a few quid and unlikely to go where they say it will go