Listening to the Zoe podcast tonight and it estimates that the average diet is 50% UPF. I actually think that might be quite conservative but that is only based on my anecdotal observations.
I do try really hard to minimise UPF but it is so easy for it to creep in. Today I have had barely any - probably only some cream cheese with the toast, smoked salmon and spinach I had for lunch. I make my own bread but if I hadn't then 50% of my meal would have been UPF without even thinking about it. Yesterday I ate on the run so probably 85% of my diet was UPF; sandwich and packet of crisps from M & S at lunch and Ramona houmous and crackers for dinner along with some fruit and greek yoghurt.
Working in an office, I'd say the majority of my colleagues have a mostly UPF diet during the day. The office is near a Tesco and so many have a meal deal from there. There is always a constant supply of biscuits or cake around. I find it really scary that actually it's far easier to find and eat "non-foods" than it is to have real food.
What percentage of UPF do you think you have on your diet?