Clothing Business idea- feedback wanted

[Jo14357]

thinking of starting a mum and daughter clothing shop with your mum classics eg midi dresses, animal print and denim jackets with a teenage/student clothing section chosen by my 18 year old daughter. Girly environment: pink, flowery, cupcakes on sale to provide a shopping date venue for Mum’s with older teenagers.
Would it be popular? What would you want to see in the boutique? TIA

I think the issue is that teens are quite fussy. So finding clothes in a boutique shop where the range is very small and you may not be able to buy in the specific brands that are hot at the moment, will be a turn off to teens. I can let mine lose in a Primark and she will still only find two things she likes.

Also I think the reason that this concept doesn’t already exist is because most women and girls don’t want to eat a big sugary fatty cupcake before trying to squeeze into a size 4 dress. I think you’re seeing it from a design perspective, lovely clothes, pretty pink decor, beautiful cupcakes, but not from a user experience standpoint. Go to your favourite clothing shop to try on dresses but eat a massive piece of cake before you walk in the door. You’ll probably feel stuffed and blergh and not your best for clothes shopping.

I can’t imagine for one minute my daughter as a teen wanting to wear matchy outfits, sorry. Maybe as a toddler/small child she would’ve enjoyed it.

I wouldn't shop with my mum at that age but I suppose some mums & daughters dress the same.

Honestly, it's a really really bad idea and you shouldn't spend any money on it. You are trying to appeal to 2 completely different markets. The idea of selling cupcakes or giving them away even is ridiculous when you have fabric nearby. Someone will definitely ruin your stock. In terms of stock, with clothing you have to buy in bulk in order to be able to make a profit. You won't be able to do that in a little store. You would have to stock every single size and every colour, in multiples, and you won't be able to afford to do that. Seriously it's a terrible idea!

I agree with the other responses. At 18 I wasn't going shopping with my Mum. I do think though that there is a good idea hidden somewhere within your idea....something for Mum's and daughters or daughters and their friends as a special thing to do...but that idea isn't clear yet.

Sorry OP I’d agree it’s fairly unusual that daughters and mothers would buy from the same shop. For a small shop you’d wqnt distinctive designs so people know why to go to you rather than big high street stores. Do you and your daughter agree on any styles? If so perhaps that would be your unique range.

Sorry, but no. Total nonstarter you'd end up losing a lot of money.!!

Have to admit I thought this was a wind up when I read ‘your mum classics eg midi dresses, animal print and denim jackets’.

Assuming you are serious though, I’d say that your target market is way too narrow - e.g. would mums with sons/childless women be welcome?

You lost me here "your mum classics eg midi dresses, animal print and denim jackets". I've clearly failed as a mum for not owning any of these... my teenage daughter just wants my shoes!! Mostly trainers.