But they get a wodge of cash for running costs so they don't need to offload it on day one. Every penny they get from it is profit so they're laughing whatever it eventually goes for - why not put it back on at what it sold for and let it find its level? Even in a falling market they'll get a decent chunk from it and this way they'll feel they didn't undersell it by mistake.
I'm just thinking as I'd always though if I won an Omaze house I'd just whack it on at half its supposed value and be grateful for 2m or whatever. But then I might wonder if someone might not have paid 2.5m. So this way you know when you actually get an offer that you're getting the most someone was prepared to pay for it, whatever that ends up being.