I think you can't choose cutlery by looks, you have to hold them, see how they handle, how do the various pieces feel in your hands? If you are buying for a family, that means all of you, or at least one larger-handed and one smaller-handed person.
Another recommendation for Robert Welch here. They have a sample service: choose 3 styles, pay for the sample settings, get everyone to try them out, return within a month for a full refund. Then buy whichever pieces you want of the winning style. I went for traditional but shimmering for the fancypants cutlery, Honeybourne Bright. They are gorgeously tactile, weighty, balanced.
Do you have to buy in a rush this weekend?