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The evolution of Keeping up With The Jones’s

14 replies

Horseskeepmesane · 30/01/2025 14:24

I think we all now know that there any many outlets on social media for showing off (including the classic humble bragging) particularly in parenting which feed the need in many people to let others know how successful
they are. So im interested in the ways people used to do this (particularly parents) before social media. How did they get their fixes of keeping FOMO at bay, always being ahead of the crowd?

OP posts:
jotex · 30/01/2025 14:52

At the school gate I guess.

StupidBitchy · 30/01/2025 15:03

I think people used to have more friends to be honest. Meeting at the pub, talking to neighbours. That's where you'd show off your car/clothes/kids achievements.

Ballynatray · 30/01/2025 15:05

Exactly the same thing, but verbally or visually in person, rather than via Instagram? It's kind of depressing to think that things seem to have devolved since then -- that if you boasted face-to-face, at least it involved some actual social contact...?

ExtraDisorganised · 30/01/2025 15:08

Same as everything else, you found out by talking to people, showing them photos, by the clothes you wore, the places you went to. A lot of which still happens today.

WingingItSince1973 · 30/01/2025 15:10

I used to buy lots of magazines. Baby, health, home interiors to name a few 😂 But generally chatting to friends. I do remember many years ago really getting into gardening and wishing I had an outlet to share experiences, tips and things I've grown 😂

JessiesJ99 · 30/01/2025 15:18

I didn't really experience this as a kid, but my dh's Mum had a best friend/ frenemie, I guess you would say.

She would regularly go to visit them and try to one - upmanship her by asking about the kids (school, exam results etc).

On one occasion, she went over and said that her dd got 90% on a school test that day.

When my dh got home later that evening, his dm told him off for not even telling her they had a test.

She asked what he got, and he said 95%.

She was absolutely livid that she didn't have this information to hand earlier on in evening when her friend was over 🙄🤣🤣🤣

Ballynatray · 30/01/2025 15:22

ExtraDisorganised · 30/01/2025 15:08

Same as everything else, you found out by talking to people, showing them photos, by the clothes you wore, the places you went to. A lot of which still happens today.

Yes, you got the dreaded invitation to someone's house to see their holiday slides, which consisted of near-identical shots of 'Uncle Nigel on a beach, Uncle Nigel and Auntie Babs on a beach, Uncle Nigel on a camel, Auntie Babs on a camel, Auntie Babs pointing at an English-language menu with some Foreign Delicacy on it with an air of amused horror, Uncle Nigel line-dancing etc etc'.

Everyone drank themselves into a stupor or shot themselves after the last clunk of the projector.

Let's never go back.

oharibo · 30/01/2025 15:26

Christmas letters? There was a lot of non humble bragging in those!

Ballynatray · 30/01/2025 15:28

oharibo · 30/01/2025 15:26

Christmas letters? There was a lot of non humble bragging in those!

Oh, those were brilliant. We used to get one from an old schoolfriend of my dad's which was so wonderfully awful that it was read annually during Christmas dinner when my siblings and I still lived at home (and one sister once nearly suffocated on a crumb of Christmas pudding she'd inhaled while laughing), and when we all lived in different countries we still used to Skype in for a ceremonial reading.

ExtraDisorganised · 30/01/2025 15:31

Ballynatray · 30/01/2025 15:22

Yes, you got the dreaded invitation to someone's house to see their holiday slides, which consisted of near-identical shots of 'Uncle Nigel on a beach, Uncle Nigel and Auntie Babs on a beach, Uncle Nigel on a camel, Auntie Babs on a camel, Auntie Babs pointing at an English-language menu with some Foreign Delicacy on it with an air of amused horror, Uncle Nigel line-dancing etc etc'.

Everyone drank themselves into a stupor or shot themselves after the last clunk of the projector.

Let's never go back.

Well, that never happened to us, but people would bring a pack of photos to work, wouldn't take long as there were only usually 24 of them.

foreverbasil · 30/01/2025 15:41

Oh the dreaded holiday photos!

SparkyBlue · 30/01/2025 15:45

Chatting at the shops or at the pub on the bus or on the street to the neighbours. The bus was always jam packed on Saturdays you'd met lots of people. In my case I won't say the school gates as everyone I know walked themselves to and from school. My mum worked fulltime in a factory and Mum has great stories from there . Some hilarious stuff. People having their children to call in on exam results day and it became competitive and when package holidays became very commonplace and everyone starting going abroad one woman booked Dubai and went on about it to everyone who would listen for 12 months

Horseskeepmesane · 30/01/2025 15:47

Brilliant anecdotes here! I clearly recall that in the 1990s when I was at primary school, a lot of the mums and some dads seemed to have much more time and effort available for showboating, mums coffee dates were very common, also I think going out was much more commonplace so the kids left with babysitter/ relatives so the parents could socialise or frequent dinner parties at home

OP posts:
Angrymum22 · 30/01/2025 16:01

It wasn’t until I bumped into an old school friend when I was in my twenties that I learned that I was known as a posh, wealthy kid. We lived in a big house but all our furniture was second hand, even some of the carpets. My parents shopped in the local sale rooms and furnished the house very cheaply but with really good quality old Edwardian furniture. DF was a DIY wizkid so fitted the kitchen and bathroom, only using a qualified plumber or an electrician for the specialist stuff.

We never considered ourselves as a cut above and often marvelled at friends homes with their fancy 1970s decor and furniture.
But ours was a home not a show home and often a work in progress. My DP instilled in us the value of quality and we have continued in the same vain.

I remember that the keeping up with the Jones’s was all around but on a much smaller scale. It wasn’t about which car you owned but the fact you had a car.

Foreign holidays were not a thing. Although our retired neighbours “travelled”, we thought they were very exotic when they spent two weeks in Spain, but it was pre package holidays.

Clothing was expensive so you didn’t own a great many items. My mDMs cousin used to send us clothing from the USA so we often wore some rather colourful outfits compared to what was available in the UK. We also lived in a world renowned wool weaving town where you could buy off cuts and roll ends. My DM was a gifted seamstress and did a tailoring course so we always had well fitted clothes and beautiful winter coats. So I suppose we did stand out, although hated it.

Competition was amongst immediate family and friends. I occasionally was stopped by someone interested in what I was wearing only to disappoint them if it was home made. I always felt a little embarrassed by the home made clothing but once I’d reached my 20s I loved having my own bespoke tailor/dressmaker. Unfortunately I lost my DM in my early 30s and although I learned how to sew, I never had her skills.

I now fully appreciate what DM did for us and it has left us with the ability to ignore the trends and dress for ourselves rather than SM.

Interestingly it has rubbed off on DS, he is very uninfluenced and often invents new trends in his friendship group. DH is a clothes hoarder and maintained that he was saving his old 70/80s clothes for DS. I used to laugh that DS would probably want to follow trends but no he has spent the last three years 17-20 working his way through his dad’s vintage collection. He found a pair of straight leg jeans when everyone was wearing skinny jeans. After wearing them out for a couple of nights out his friends were all following suit.
He shops a lot in vintage stores and swops clothing with friends. He hates the whole influencer trend and dresses for comfort and to please himself. He calls himself a black sheep not in the old sense of the term but in that he doesn’t want to follow the flock, and doesn’t worry about being different.

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