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Christmas stocking not reduced in supermarkets?

22 replies

amoreoamicizia · 01/01/2025 09:49

I did my first post-Christmas big shop yesterday and was really surprised to see there was still plenty of Christmas food and treats left on the shelves and most of it was not reduced except for standard edition mince pies (not the "special" ones e.g. all butter, frangipane etc.). I'm sure in previous years that that stock would have been reduced and mostly sold by now, or am I remembering it wrongly? Did anyone else noticed the same? I went to Lidl and Sainsbury's, by the way.

OP posts:
amoreoamicizia · 01/01/2025 09:50

* Christmas stock! I can't edit the title.

OP posts:
Rosesgrowonyou · 01/01/2025 09:52

Lots of Christmas chocolate reduced in Tesco.

Ifailed · 01/01/2025 09:53

They'll keep it at the highest price they can, they exist to make money.

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Berga · 01/01/2025 09:53

I noticed this too, piles of tubs of chocolates just sat there.

amoreoamicizia · 01/01/2025 09:56

Supermarkets do not seem to reduce food in general by as much any more so perhaps it's a part of that trend.

OP posts:
PortiasBiscuit · 01/01/2025 09:58

People buy this stuff for New Year, lots of parties and family gatherings today, I should think.

Pandasnacks · 01/01/2025 09:58

Given New Year’s Eve is still a festive party night I’d guess they’d wait until after then to reduce. I don't think it’s a bad thing though, the food is still in date and good and businesses need to make money.

Panickingnowhelp · 01/01/2025 09:58

I noticed the same in sainsbury's yesterday, they had tons of boxes of mince pies. I thought they'd want to shift them but not a discount on them at all.

cheesychipsontheoche · 01/01/2025 11:26

Everything Christmassy was reduced in Aldi yesterday. Got a lovely Christmas dessert for 99p, mince pies were 49p and loads of the different lebkuchen was 29-49p

CeeJay81 · 01/01/2025 11:29

I work in Coop and the xmas chocolate has been reduced for a few days. Mince pies also reduced.

Notmyregularusrname · 01/01/2025 11:30

A lot of people celebrate all 12 days of Christmas, not just the first day, so would still be buying Christmas things.

That said, I think you are right and they would already have been reduced in prior years.

AreThereSomewhereIslands · 01/01/2025 11:51

Try corner shops instead, OP - everything was reduced on Boxing Day in our local One-Stop, and they're still shifting the remaining yellow-stickered all-butter mince pies and Cadbury's selection boxes/bags today.

OlderGlaswegianLivingInDevon · 01/01/2025 11:54

ASDA had all their Christmas choc reduced very fast, doubt there is even any left now.

M&S had all their mince pies reduced yesterday - with a very good date, Didn't see anything else left.

Iamnotalemming · 01/01/2025 11:58

I was surprised in Waitrose a couple days ago re the same - only the Christmas eve boxes half a couple of quid off. Seems part of the same phenomenon as selling fresh stuff full price with only one or two days left on it's best before - that always used to be yellow stickered. There's been a general decline on quality and increase in cost last few years on groceries in UK and it makes me really cross.

LouisCatorze · 01/01/2025 12:04

Picked up a 400g Christmas pud in Aldi yesterday for 99p.

But I'd say generally the supermarkets are a lot more savvy now and don't do mega reductions of 'seasonal produce' in the same way that they used to. Suspect computerised stock control and algorithms for monitoring sales trends have put an end to the yesteryear bargains we would often find on the shelves even well into January.

On 23rd December I was disappointed to find that our local M&S had hardly any non-food Christmas decorations or festive-themed homeware items left. Nothing was reduced. Suspect they'd all have been snapped up by the last-minute shoppers long before the sales started on the 27th.

WellThisIsStupid · 01/01/2025 12:07

I went into Sainsbury's and M&S on 27th, both had a huge array of Christmas stock reduced.

M&S mince pies were really cheap (and by far the nicest out of all the ones we bought) and tons of Christmas puddings and chocolates.

Sainsburys had all it's Christmas chocolates reduced (so stocked up on my fave Snowballs and Winter Wonderland). Didn't make it as far as the mince pie aisle though.

Superdrug used to have a fab little sale, that started online after shops closed on Christmas Eve, that still hasn't started.

Tiredalwaystired · 01/01/2025 12:41

The Christmas food tends to be reduced from New Years Day onwards as people have celebrations on NYE.

Try today.

slavetothekittens · 01/01/2025 12:56

Our Sainsbury's had the Xmas frozen food all reduced. DD kindly picked up a few no-beef Wellingtons up for me.

BobnLen · 01/01/2025 13:04

I have seen Christmas puddings reduced but a lot of things don't go down until in the new year

BobnLen · 01/01/2025 13:07

They will probably get rid of them soon enough though to make space for all the diet stuff they put out in January.

GellerYeller · 01/01/2025 13:43

We saw loads of Christmas stuff yellow stickered in M and S yesterday, admittedly mostly fresh, so large joints, trifles etc. We got some reduced chocolates in Tesco.
Edit to add: reduced mince pies were bought in Tesco and Morrisons on Saturday.

Fluffycloudsfloatinginthesky · 01/01/2025 13:47

Got amazing bargains in sainsburys this morning.

Basically loads of stuff at 25% original price, spent £34 ish and got about £130 of original ticket value.

Smoked salmon, gammon, salmon terrine, mini baking Camembert's. Some party food.

I think they wait until after new year as people are still buying until then.

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