I’m getting increasingly baffled by perfume adverts

[MissMuffetisin]

I know it’s supposed to be showing the luxurious lifestyle that will instantly be yours if you squirt some on, but surely it would be nice to know what it actually smells like ? I realise a scent is hard to describe, but they could have a go - floral, musky, citrus, woody, at least give us a clue !

Dd and I usually make up what they are thinking and whatever ridiculous scenario they've just been dropped i to. I did notice one with a chilli, amber and lily floating past her head the other day which was actually the very first time we've ever had a clue, I think?

The Johnny Depp one (Sauvage?) is SO embarrassing. Wolf, desert, guitar, some cobblers about being free etc etc. it’s like a piss-take

They are quite bizarre. It’s all very jolty videography, close up of a body part maybe an eye? Some whispering , a white horse on a beach, flowers floating on a lake, another close up maybe of some hair in the breeze , some kind of soft music and an affirming statement etc etc etc.
The video for one directions ‘steal my girl’ was like a perfume ad and music video rolled into one in a lot of ways .

Lee Mack's standup sketch about French perfume adverts is priceless.

I am currently confused by the Coach (handbag) ad. Usually at bus stops. It goes on about 'courage'. Er does having a coach bag give you courage????

I can't stand any of the perfume ads...the worst one is for Daisy by Marc Jacobs...Daisy Daisy Daisy 😤

yeah, I remember that! It was priceless!

Have a look at the Perfume Badge episode of Hey Duggee - it's a wonderful parody of perfume ads 😁

Ah but it wasn't just vacuous models, it was vacuous models of as many possible races, hair colours, deformities as they could fit in one advert.

Daisy, daisy, daisy, daisy, daisy..

Bollocks.

There was a Twitter account doing written parodies of perfume ads, it was brilliant because you could actually imagine many of them being on tv. x.com/perfumeads

I also read this article, which was interesting if not entirely convincing:

inews.co.uk/inews-lifestyle/perfume-adverts-why-weird-advertising-executives-sell-scents-explained-1457161#:~:text=One%20explanation%20is%20that%20they,which%20remains%20in%20people's%20minds.

And my favourite perfume ad has to be that Kenzo one by Spike Jones, where the actress dances around the building. Still no idea what the fragrance smells like but it's a fun watch!

Oh God, the Dua Lipa ones the worst. My dp hates the Daisy, daisy daisy....... one😂

That has a weird culty sort of vibe, for me. Just creepy somehow.

IMO,they are the very height of wanky-ness.

Yes Absolutely! You took the very word out of my mouth!

I sort of love the Tom of Finland vibe of the Gaultier ones though, and have bought that in the past, lovely bottles. I was reading this thread to DP, and his helpful comment was, and I quote directly, 'I know you like Channel 5, so I know I'm good with that whatever the wanky advert '. That would be Chanel dear, but yes, it's a good start.

We both think perfume and car adverts make no sense whatsoever.

Marc Jacobs - perfect, they have chosen the most "out there" models to say I'm perfect over and over again to show "inclusivity" and if fucking just winds me up.
Also the Gucci one with Hannah Montana miley Cyrus, she winds me up as well 😂

@SiobhanSharpe OMG I can't stand that ad!
I like the Calvin Klein ads as they used to feature my favourite model (Christy Turlington) and seem to more represent the scent .
Remember the Opium ads? From Jerry Hall to Sophie Dahl - opulent, seductive, sensual just like the perfume.

Came here to say this!! Can't understand how it hasn't shown up on a sketch show yet. I would imagine it smells like unwashed hair, stale tobacco smoke with top notes of partially metabolized alcohol.

They are getting anachronistic now. Boring. Pretentious, wanky sexist bs parading as "art". I am not much into perfume but if they put out, I dunno, Natalie Portman walking down the Champs Elysee and just saying, "I smell of grass, cinnamon and chilli pepper" I'd be far more impressed.

Come on fashion houses! Give us something new!

Oh and this

Yes, considering his actions in that whole thing weren't exactly charming, the lone wolf ideology and similarity to the word "savage" actually make me cringe-snigger. Imagine thinking it was a good idea to have him sell a smell!

Don't forget the shitty bed...

Well, to be fair, that sounds pretty alluring (and far more realistic a description than the vocab used by experts)

The basic message for all of them is "wear this and you'll get laid"

Your children are very high-end. We used to act out ads at Christmas for our families, but it was always things like Easi Singles!

I was stopped in my tracks on my way out of the living room last night by an ad for Millions Gold by Rabanne. It featured an incredibly handsome man dancing with his shirt open. When the ad finished I came out of my trance and my husband said "Were you objectifying that nice young man?" We did laugh as I'm old enough to be the model's mother!

It’s like that one with Natalie Portman and some guy driving a car around the beach.

looks like the ultimate toxic relationship, but because she’s wearing Chanel, it’s desirable