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If you're a life coach, do you think the sector is totally oversaturated? Thinking of career change...

134 replies

Bollyhood · 13/10/2024 13:04

Exactly that. Thinking of life coach as a different route workwise. Yet to refine my area of interest, but have a few ideas. I'm doing a lot of research but I'd love to hear people's thoughts who are currently working in that space.

OP posts:
soupfiend · 14/10/2024 09:57

A fitness or diet coach, if the person has the relevant experience and qualifications can be a very good thing
A specific therapist, again with training in a particular model suited to the client is often helpful

Perhaps something in money management, but then there are scores of advice channels for that sort of thing.

AlohaRose · 14/10/2024 09:59

You asked for people's thoughts yet to seem unwilling to listen to those thoughts! The term life coach is too general so if you want answers from people working in that space you need to give some indication of what specific areas you are interested in working in or have qualifications for. There is no point in a senior executive coach coming on here who specialises in helping stressed out managers if that is not where you will be focusing.

soupfiend · 14/10/2024 10:01

NotOneOfTheInCrowd · 14/10/2024 09:57

OP, I am a certified life coach.

When I first went into coaching it was with a view to helping people to find the tools to achieve their goals, most importantly in my case in confidence building.

But since I qualified the market changed very much from individual life coaching where the client was at the forefront of the relationship, to these coaches who run seminars on how to become great people, and how if you’re not committed to pay £££ then you’re clearly not committed enough to turn your life around.

It turned from an industry based on the client, to an industry based on the coaches, and how rich they can become.

There is a whole swathe of books and courses run by ex life coaches, to encourage existing coaches to sign up to see how they can “hustle” to get better relationships and earn more money.

And frankly that’s not an industry I want my name associated with, so I backed away.

What or who is the certification with?

There was a bit of a mickey take of this sort of thing on Ludwig, its a drama (comedy?) on iplayer at the moment and they pictured this life coach type person running a seminar in much the way you describe, he was the usual charlatan type, giving a load of meaningless word salad.

Interested in this thread?

Then you might like threads about this subject:

TheLemonFatball · 14/10/2024 10:02

Before I left Facebook a couple of years ago. The 'life coaches' were popping up in lieu of the MLM mum's. I don't personally know anyone who has ever hired a life coach.

NowYouSee · 14/10/2024 10:03

First I would consider if you actually want to use the word “life coach”. Without a strong rationale a lot of people would find it somewhat cringy as a phrase. Bear in mind coach and life coach aren’t regulated terms - I can call myself one tomorrow that doesn’t mean I am suitable.

What isn’t clear from your posts is why anyone would hire you. What are you offering, what experience do you have, what qualifications have you gained? Why should I spend my money to talk to you - what can I get from you that I can’t get talking to friends, families or contacts?

The people I know personally who have made coaching work well are those who have had a long and senior career in industry and are now working as executive coaches to people either at that level or trying to get to it. They have been there and understand the pressures and have done coaching qualifications. They are also reasonably well off so don’t need to make this full time plus generally have some other gigs going like being a non-executive Director.

Wildbird12 · 14/10/2024 10:04

A distant family member is currently working as a life coach....hmmmm....her social media seems to largely be about 'breathing', 'pausing' and 'going for it', etc. Basic common sense.... I can't imagine anyone would pay for her pearls of wisdom!

SophiaJ8 · 14/10/2024 10:04

I’ve known three people leave the city to be life coaches… they’re all back at work in the city.

They do still try and ‘coach’ people - they’re the kind people avoid in the lift

Gowlett · 14/10/2024 10:06

The life coach I know (used to know her IRL. Now I see her on FB) is living her best life on remote Thai beaches, Dubai hotels & Maldives resorts. I don’t know what she does apart from posting inspirational quotes… So, if you can get a gig like that, then fair play to you! Go for it, girl. You got this!

MillyMollyMandHey · 14/10/2024 10:08

Life Coach = Boss Babes MLM Hunz, the life coach business is a side hustle to their side hustle travel business.

If you say no to joining, you're just scared of success...!!

HelloMyNameIsElderSmurf · 14/10/2024 10:09

TheLemonFatball · 14/10/2024 10:02

Before I left Facebook a couple of years ago. The 'life coaches' were popping up in lieu of the MLM mum's. I don't personally know anyone who has ever hired a life coach.

Exactly this, life coaching became the new MLM hustle for the huns. Easy to do in a completely unregulated field.

In today's world, people will pay money to feel listened to, which is why life coaching mushroomed, but 'that' kind of coaching is total bobbins and when people find that the act of being heard really doesn't change their life, they move onto the next miracle cure. Leaving the 'coach' in a perpetual cycle of chasing new clients and posting on facebook. Grim.

If you have a niche (as pps have discussed), demonstrable experience and are willing to put the time into training hours then it can be a viable career but it is really hard work. I have a dear friend who is an excellent executive coach but the amount of business development she has to do is enormous. And even she is bought into the 'coaching for coaches' racket that a pp described, she pays a lot of money to 'update her training' and 'build her business' through attending overpriced seminars with the 'super-coaches'. Mere quote marks cannot convey my disdain for that phrase...

DreadPirateRobots · 14/10/2024 10:10

Massively, massively oversaturated. The only money in coaching, outside of executive coaching which you need actual qualifications and track record to make it in, is in training wannabe coaches. It's not that far off MLM territory.

Foxblue · 14/10/2024 10:11

The fact you seem surprised and annoyed that people have bad perceptions of life coaches, is surprising to me... surely everyone knows why.

GatherlyGal · 14/10/2024 10:13

Bollyhood · 14/10/2024 09:44

That's a ridiculous assumption - 'they drop out of the role they were doing, so presumably they couldn't coach themselves into being successful.'

So people can't just want a life change? That's simply not an acceptable reason?

You wanting a change isn't much of a business proposition OP.

You really need to be bringing something valuable/ different or you won't make enough money for it to be a viable alternative to a job.

soupfiend · 14/10/2024 10:14

Its not surprising to me. Life coaches that I have met are so far up their own arses they wouldnt have the humility to recognise how they or the industry is perceived. Or as others have said above, frame it as 'scared of success'

No doubt we 'dont understand the potential'

LakelandDreams · 14/10/2024 10:15

OK. So I'm a qualified life coach but I specialise in a particular area, where I am highly qualified. So my coaching qualification is just an add on to show even more credibility. Occasionally I have pure life coaching clients but not often and I don't market myself as such.

It's a totally saturated market and in my experience, it is filled with middle manager types, mum's returning to work, and fairly mediocre people who think they have lots of 'life experience'. Avoid it unless you are already in a sector and can offer it as an add on.

MrsSkylerWhite · 14/10/2024 10:16

Complete wastes of time and money.

Find something worthwhile to do with your life.

stealthninjamum · 14/10/2024 10:16

Op you’re getting quite snippy, the problem is that life coach is a term that’s too vague and can be used by anyone. There was a time during lockdown when loads of sahms were paying a fortune to be a life coach and it was like a pyramid scheme where they were recruiting others. A friend of mine (who I hadn’t seen for years) got in contact with me and my friendship group out of the blue and started posting on social media that she was up at 5 doing her gym workout for the day and was dabbling in life coaching. We all ignored her because we felt she was just after business from us.

i don’t doubt that some life coaches aren’t great but you haven’t given us information about your background and experience so there’s no way of knowing. You should see this thread as evidence that the term ‘life coach’ is quite tainted and if you were to be one you would have to really communicate what your strengths are and how you would be able to change someone’s life.

StrictlyAFemaleFemale · 14/10/2024 10:16

You definitely need a pt job to give you some sort of stability and income. Agree with the specialism idea above.

soupfiend · 14/10/2024 10:17

LakelandDreams · 14/10/2024 10:15

OK. So I'm a qualified life coach but I specialise in a particular area, where I am highly qualified. So my coaching qualification is just an add on to show even more credibility. Occasionally I have pure life coaching clients but not often and I don't market myself as such.

It's a totally saturated market and in my experience, it is filled with middle manager types, mum's returning to work, and fairly mediocre people who think they have lots of 'life experience'. Avoid it unless you are already in a sector and can offer it as an add on.

Whats the qualification and who is it with?

LakelandDreams · 14/10/2024 10:18

soupfiend · 14/10/2024 10:17

Whats the qualification and who is it with?

Health.

mondaytosunday · 14/10/2024 10:20

I've known a few life coaches. The first were a couple who were artists - no money in that so they did some sort of course. Lived fairly hand to mouth with that career too.
My DH, a high powered lawyer, used a life coach however. The coach had a psychology background and his USP was dealing with high stress executives to do two things: further their career and keep a work life balance. To help them navigate their particular industry. My DH found it invaluable. They met once a month. I don't know his exact qualifications.
I also know a couple (who work independently) who joined one of those mega charismatic 'I can make you a success if you do this expensive course'. He would help you get into whatever industry you were interested in - in my friends case bespoke high value wedding invitations - and if you had some success would put you out there as a career mentor (in any start up business) charging a sizeable fee to help others. Thing is my friend was making a nice supplemental income but no way a self supporting one, and her 'coaching' of others was really just a sounding board/hand hold with little training. She always felt a bit of a con and doesn't do either anymore (Covid basically stopping her wedding business overnight).
I think it comes down to the training you are willing to invest in, and the audience you want to target. Helping women who have been absent due to child raising get back in to the job market or helping someone navigate a divorce and next steps or helping with a bereavement and so on. I think a strong psychological/counselling background and experience in the area you are advertising your expertise in would be fairly essential.

mossylog · 14/10/2024 10:25

A close relative of mine is a life coach and she makes very little from it but is convinced it's always about to take off. I tend to see it a bit like MLMs and self-published novels— the people who make the big money from it are the one who sell the dream.

Mydogsleftearishalfcocked · 14/10/2024 10:25

To simply answer the original question; yes the coaching sector is not only over-saturated but was described to me by someone who works in one specific niche area as “over”.

Purplecatshopaholic · 14/10/2024 10:26

Op, you are being really quite snippy with people asking valid questions. Perhaps take some time to reflect on that. Also, reflect on what has actually been said here and do your research if you really think this is a role for you…

soupfiend · 14/10/2024 10:27

LakelandDreams · 14/10/2024 10:18

Health.

You said you had a coaching certification, is that an NHS coaching qualification then, who is the regulatory or certification body?